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BSkyB and Google have joined forces, with Sky becoming the online behemoth’s first partner to globally deploy its suite of search, advertising, communications and video services, which will be tailored and branded for Sky’s broadband platform.Sky will launch a multi-platform User Generated Video (UGV) portal powered by the first global deployment of Google’s syndicated video… Continue reading Google Joins Forces With BSkyB

The Cinema And Video Industry Audience Research (CAVIAR) is re-branding its research study, labelling it FAME, Film Audience Measurement and Evaluation, according to the Cinema Advertising Association.The CAA acknowledges that the film industry has undergone significant changes and the new research reflects these developments with more refined and focused results.The cinema’s industry currency will be… Continue reading Cinema Research Study Re-Brands

Television viewing has shown an overall decline for the seventh consecutive quarter year on year, according to the IPA’s Q3 2006 Trends In Television Report.The report reveals the steady long-term decline in total television viewing combined with the increased growth in non-terrestrial channels. 70% of all UK homes can now receive digital television, with non-terrestrial… Continue reading Overall TV Viewing Continues To Slide

Mike Hope-Milne, sales director at Pearl and Dean, explores the platform of cinema advertising, and how the medium is becoming increasingly creative, giving brands a unique boost…Going to the cinema is a unique experience. As you and a friend settle down in comfy seats with your popcorn in anticipation of the film, you’ll consume various… Continue reading The Creative Power Of The Silver Screen

The Press Gazette has been rescued by speciality publisher, Wilmington Group, and will return to print this week.In a statement issued this morning, Wilmington said it has acquired assets from the administrator of the trade press and is resurrecting the business.Charles Brady, CEO of Wilmington Group, said: “It has taken us a while, but we… Continue reading Press Gazette Rescued At Eleventh Hour

Thinkbox will unveil the results of the group’s ethnographic research study at its Thinkbox Experience 07 event in February, which will carry the theme, ‘The Third Age Of Television’.The survey will reveal how consumers engage with brands on television and will focus on the quality of that exposure. Exclusive TV footage of viewers’ habits and… Continue reading Thinkbox Conference Provides Platform To Unveil Research

The first five advertising partners to launch campaigns on Viacom Outdoor’s high definition London Underground ad network have been announced, with big names Virgin Atlantic, Magners, Pioneer, 20th Century Fox Home Entertainment and GuestInvest being the first to sign up.In addition to the Digital Escalator Panel (D-EP) sites at Tottenham Court Road station in London,… Continue reading Big Names Sign Up To Major Digital Outdoor Network

Television viewing has shown an overall decline for the seventh consecutive quarter year on year, according to the IPA’s Q3 2006 Trends In Television Report. The report reveals the steady long-term decline in total television viewing combined with the increased growth in non-terrestrial channels. 70% of all UK homes can now receive digital television, with… Continue reading Overall TV Viewing Continues To Slide

The global Digital Terrestrial TV (DTT) set-top box market is poised to surpass $1 billion due to the analogue signal cutoff date of Feb. 17, 2009 in the US, and prospects of a large Chinese market, according to In-Stat. As DTT markets mature, the company forecasts that the growth in uptake of DTT tuners will… Continue reading DTT Set-Top Box Market To Surpass $1 Billion

Trinity Mirror’s investment bank, NM Rothschild, is presenting findings of its quarterly review to the publisher’s board today, with reports suggesting the company could consider separating into national and regional newspaper operations. It is understood that if such a decision were to go ahead, Trinity Mirror would effectively separate its 240 regional UK titles, which… Continue reading Trinity Mirror Could Split Into Two Newspaper Businesses