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Head of marketing at the Internet Advertising Bureau, Kieron Mathews, discusses why digital creative and media agencies need to find a way to work together to generate more effective campaigns…There’s a lot of talk of communications convergence these days – from hardware like telephones to music, TV and online, through to agencies championing convergence in… Continue reading Digital Creatives Need Creative Media

MediaTel Group is gearing up for the next installment in its ‘Future Of…’ series of seminars, with the latest focus on consumer magazines.Shortly after the July to December 2006 ABC data for consumer magazines is released, the UK’s leading online media intelligence company will turn its attention to this ever mutable sector, hosting a lively… Continue reading MediaTel Group Examines Future of Consumer Magazines

Sky recorded net customer growth of 183,000 in the October-December period of 2006, taking its total figure to 8.4 million customers, although its pre-tax profits in the six months to December 31 were down 4.6% year on year to £395 million.There was record growth in Sky+ boxes to 2.13 million, in 1.97 million households.It was… Continue reading Customer Growth For Sky But Profits Down

Sky’s interim results for the six months ending December 31 show that pre-tax profits were down 4.6% from year on year to £395 million. However, revenue increased by 10% to £2,220 million, including £22 million from Sky Broadband and £77 million from Easynet Enterprise. The satellite broadcaster recorded net customer growth in the October-December period… Continue reading Sky Profits Down

JCDecaux has announced 2006 revenues of €1.9 million, an increase of 11.5% compared with a year earlier. Excluding acquisitions and the impact of foreign exchange, organic revenue growth was 7.7%, reflecting stronger than expected growth in the fourth quarter and well ahead of growth in the global advertising market. In the fourth quarter, consolidated revenues… Continue reading JCDecaux Announces Strong Revenue Growth

US advertising will grow 5.8% in 2007, according to the second annual report on ad spending from Outsell Inc. The study of US advertisers, who control about $6.5 billion of spending, shows that companies plan to increase their online spending by 18% this year, faster than for any other major media type. Advertisers also plan… Continue reading US Advertising To Grow 5.8% This Year

The new Media Insights report from PricewaterhouseCoopers (PwC) shows that the number of mergers and acquisitions in the European media sector rose 75% to €43 billion (£28 billion) in 2006, the most activity for six years. The number of deals in Europe was up 12% to 175 transactions last year and, if the UK is… Continue reading European Mergers And Acquisitions Reach Six Year High

Active home internet usage experienced its largest growth in Spain as the year closed out, according to new research from Nielsen//NetRatings. Active Internet Universe, December 2006  Country  November 2006  December 2006  Growth (%)  Diff.  Australia 10,648,118 10,698,764 0.48 50,647 Brazil 14,448,077 14,419,335 -0.2 -28,741 France 20,876,899 21,183,022 1.47 306,123 Germany 33,282,100 33,396,576 0.34 114,476 Italy… Continue reading Home Internet Usage Increases

A new forecast from the National Institute of Economic and Social Research (NIESR) predicts that the world economy will continue to expand vigorously, growing by 5.0% in 2007 and by 4.8% in 2008. The strong upturn is expected to continue over the next few years, with world GDP increasing by 4.8% in 2008 and growth… Continue reading Global Economy To Expand Vigorously

The UK economy is predicted to grow by 2.8% this year, driven mainly by consumer spending and investments, according to a new forecast from the National Institute of Economic and Social Research (NIESR). The NIESR adds that after rising in 2005 by 1.4%, the slowest pace since 1992, personal consumption increased by 1.9% in 2006… Continue reading UK Economy Predicted To Grow 2.8%