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US adults whose households have a digital video recorder (DVR) are more upscale than those who do not and are more likely to be heavy readers of magazines and newspapers, according to new data from Mediamark Research Inc (MRI). the Autumn MRI data release said that 8.6% of US adults reported having a DVR in… Continue reading US DVR Households More ‘Upscale’ Than Those Without

Pay TV subscriptions in Western Europe are set to grow by 31% between 2005 and 2011, according to new research from Analysys. Analysys also says that low penetration of premium services in many markets suggests room for continued ARPU growth, with incumbents rapidly joining the innovative companies that are already offering TV services. However, it… Continue reading Pay TV Subscriptions In Western Europe To Rise 31% By 2011

Media multitasking, the simultaneous consumption of different media, continues to be the norm in the US, according to the just released results of a survey carried out by BIGresearch. BIGresearch says that these multi-taskers cross all forms of media usage, both traditional and new. For example, almost 70% of internet users say they watch TV… Continue reading Media Multitasking Continues As New Media Options Gain Usage

Whilst overall television viewing levels continue to show a decline, digital television coverage is growing, according to the IPA’s latest Trends In Television report covering Q2 2006. The report suggests that the major channels continue to suffer from the growth of the non-terrestrial channels, which have significantly extended their patronage over the past year and… Continue reading IPA Report Shows Continual Decline In TV Viewing

Commercial radio revenues for Q2 2006 have risen year on year by 3.5% to £148.2 million, according to figures released by Ofcom and the RadioCentre. Despite a troubled 12 months, the industry has seen a record investment in branded content such as sponsorships and promotions, which has grown more than 16% to more than £26… Continue reading Commercial Radio Revenues Up For Q2 2006

Whilst overall television viewing levels continue to show a decline, digital television coverage is growing, according to the IPA’s latest Trends In Television report covering Q2 2006.The report suggests that the major channels continue to suffer from the growth of the non-terrestrial channels, which have significantly extended their patronage over the past year and are… Continue reading IPA Report Shows Continual Decline In TV Viewing

The return of ITV1’s X Factor gave the network a much needed ratings boost on Saturday evening, beating BBC One’s Reality singing contest, How Do You Solve A Problem Like Maria? in the 7pm timeslot.Almost six million adult viewers tuned in to see the start of the new series of the talent quest, taking a… Continue reading X Factor’s Return Gives Much Needed Boost To ITV1

Thelondonpaper, Rupert Murdoch’s free newspaper which is set for its first print run next month, could cost its competitor, DMGT, up to £10 million a year, according to reports in the Observer.The paper reports that analysts have predicted that the Evening Standard owner, which will launch its own freesheet, London Lite, and close Standard Lite… Continue reading Murdoch Freesheet Could Cost Competitor Up To £10 Million A Year

Friday night’s Big Brother finale drew a peak of 8.2 million people, almost 50% of the viewing share at the time, up from the number that tuned in for 2005’s last episode.Despite criticism and controversy throughout, BB7 has become the most watched in the programme’s history, with series favourite Pete scooping the £100,000 prize, and… Continue reading BB7 Becomes Most Watched In History

A senior production executive at ITV has said that the broadcaster has lost its way, branding its flagship channel as “unwatchable” and downmarket.In an interview in today’s MediaGuardian, ITV controller of drama, comedy and films, Andy Harries, has criticised Charles Allen’s era at the company, saying Allen was short-sighted and that “ITV is so unfashionable,… Continue reading Top ITV Executive Criticises Charles Allen Era