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US in-game advertising spend is expected to range between $1.6 billion and $1.8 billion by 2010, with Mitch Davis, chief executive officer of Massive, estimating the medium to account for 3% of total media spend.Elsewhere, industry sources are less optimistic about the medium’s growth, with Jay Horowitz, an analyst with Jupiter Research, estimating in-game advertising… Continue reading US In-Game Adspend To Reach $1.8 Billion By 2010

Multi-platform brands are powerful vehicles for integrated communication, with the different platforms reinforcing each other’s message. According to new research from Emap, multi-platform brand users spend more time with a particular brand, giving advertisers an opportunity to build a deeper connection with a more receptive and engaged consumer. Commenting on the study, Marcus Rich, managing… Continue reading Research Shows Power Of Multi-Platform Brands

Publishing group, Reed Elsevier has revealed a strong performance for 2005, with the positive results continuing into 2006. The group has made an encouraging start to the year in all of its business areas. The overall performance in the magazine and information publishing business, however, continues to vary by geography and sector, with strong online… Continue reading Reed Enjoys Strong Start To 2006

Traditional media budgets have been cut for the sixth successive quarter, with the IPA revealing the weakest rise in marketing spending in four years. According to the latest Bellwether report from the Institute of Practitioners in Advertising (IPA), the overall trend in marketing budgets shows the continuing trend of moving adspend away from traditional media… Continue reading IPA Bellwether: Traditional Media Budgets Continue To Drop

US online advertising expenditure in the first quarter of 2006 rose by 9.3% compared to the last quarter of 2005, with pricing also enjoying a strong performance. According to a new study from Deutsche Bank in conjunction with MediaPost, the cost of premium inventory increased by 3.8%, with run of network inventory up by 2.7%… Continue reading US Online Adspend Up By 9.3% In Q1 2006

Traditional media budgets have been cut for the sixth successive quarter, with the IPA revealing the weakest rise in marketing spending in four years.According to the latest Bellwether report from the Institute of Practitioners in Advertising (IPA), the overall trend in marketing budgets shows the continuing trend of moving adspend away from traditional media to… Continue reading IPA Bellwether: Traditional Media Budgets Continue To Drop

An increasingly ethical focus on public health and the effects of alcohol and junk food advertising is causing a shift in opinion, reaching both public and Governmental ears. Martin Thomas, head of strategy at MPG, explains the possible effects of new advertising legislation…Alcohol and so called “junk foods” appear to be vying for the dubious… Continue reading Super Sized Legislation

Publishing group, Reed Elsevier has revealed a strong performance for 2005, with the positive results continuing into 2006.The group has made an encouraging start to the year in all of its business areas. The overall performance in the magazine and information publishing business, however, continues to vary by geography and sector, with strong online revenue… Continue reading Reed Enjoys Strong Start To 2006

Government watchdog, Ofcom, has awarded two new twelve year FM local commercial radio licences, one in Southend-on-Sea, and the other covering the main Tyne & Wear and Teesside conurbation’s in North East England.Southend Radio will provide listeners with “a locally relevant radio station for Southend with news, information, engaging chat and great music from the… Continue reading Ofcom Awards Two New Commercial Radio Licences

IPC SouthBank is to bag a free copy of Fresh, the recipe and issue-driven food magazine with its next issue of Ideal Home magazine, driving cross readership between the two titles in the first instance of sampling from a rival publisher undertaken by IPC.Explaining the move, Yvonne Ramsden, publishing director of Ideal Home, said: “Ideal… Continue reading IPC Bags Fresh For First Cross Publisher Sampling