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Teletext is to launch a promotional campaign worth £6 million to boost its new digital TV services, building on the company’s increased investment in interactive operations, and the relaunch of Teletext Holidays last month.The new creatives, produced by CHI will receive national exposure in the next few months, with the first animated commercials airing from… Continue reading Teletext Launches £6 Million Digital Push

The Media Research Group will play host to some of the biggest names in the field later this month, with a special Question Time event held in association with MediaTel Group.Due to be held on 22 March at Browns Court Rooms, the event will see a panel comprised of Mike Baker, European marketing director at… Continue reading MRG To Host Question Time Event This Month

Today sees the Audit Bureau of Circulations release data for the nation’s regional newspapers covering the period from July to December 2005.The new figures reveal mixed results for the UK’s regional press, with the majority of paid for newspaper groups seeing a decline overall, with only one of the top ten exhibiting any growth in… Continue reading ABC Regional Newspapers: Jul-Dec 2005

Cash point advertising specialists, ATM:ad, are to open an office in the City following a second round of funding, which raised £1 million for the firm in December last year.The firm’s media sales team will now relocate to London’s Cannon Street, completing the move by 6 March, to capitalise on the cash point medium’s increasing… Continue reading Cash Point Ad Firm Expands To Build City Clients

Newspaper publisher, Trinity Mirror, has revealed a drop in turnover for the 52 weeks to January 1st 2006, dipping by 1.3% like for like to £1.12 billion after a slowdown in the UK economy resulted in a fall in marketing spend.Despite this decline, Trinity reported a year on year increase of 5.9% in pre-tax profits,… Continue reading Trinity Suffers 1.3% Drop In Turnover In 2005

Flextech is to extend its Trouble television brand with the launch of Homegrown, a multi-platform initiative airing content generated by its own users.The new initiative will focus on viral video content, with users able to upload content from mobile phones and home computers.Content will then be re-packaged by Trouble for broadcast through the Trouble channel… Continue reading Trouble Looks To Viewers For New Content

The media industry needs to expedite its transition to electronic trading systems, according to some of the American industry’s biggest players, with internet-based transactions holding the key to cost-cutting and efficiency.Speaking at the American Association of Advertising Agencies’ annual Media Conference and Trade Show in Orlando this week, Greg Smith, CIO of McCann Worldgroup, said… Continue reading E-Business An Urgent Priority For Media Industry

Chris Evans is to extend his role at BBC Radio 2, taking over the station’s weekday Drivetime show next month from long-time host Johnnie Walker.Evans currently presents a show for the station on Saturday afternoons, having signed up in a dramatic on-stage announcement at last year’s Edinburgh Radio Festival. The move saw Evans return to… Continue reading Evans Extends BBC Presence With Radio 2 Drivetime

Continental Airlines has become the first advertiser to use a special build site by Viacom Outdoor at London’s Bank tube station, signing up to use the “Bank Globe” as part of their brand building strategy.The activity will see Continental Airlines capitalise on the site’s dominance of the main ticket hall at Bank, and the station’s… Continue reading Viacom Signs Debut Advertiser For Special Build Globe

Following reports of poor performance by the nation’s largest commercial broadcaster, ITV, Leigh Yoxall, TV Group Director at Starcom Mediavest, looks at the implications of the Contract Rights Renewal for the coming year…When ITV chose to combine their Carlton and Granada sales teams, the rationale was to save a huge amount of money and to… Continue reading ITV And The Role Of CRR In 2006