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Word-of-mouth advertising is generating significant interest, with more than half of US marketers surveyed currently using the medium. According to a new study from Osterman Research and BoldMouth.com, out of 100 online marketers, 21% of respondents are planning to use word-of-mouth advertising, with a further 14% considering it. The medium is also seen as an… Continue reading Word-Of-Mouth Marketing On The Rise

3G users in the UK and Germany are five times more likely to use the multimedia capabilities of their handsets, with increased numbers using messaging and gaming, watching video and downloading new content. According to new figures from M:Metrics, the UK tops Germany and the US in terms of 3G subscriptions, with 7.7% of users… Continue reading UK And Germany Lead 3G Adoption

Hubert Burda Media UK (Burda) is to launch home interest and lifestyle title Living & Gardens in the UK, following its success as a German title as well as launches in Italy and France.The launch will see the title, which is based on Germany’s six year old Wohnen & Garten magazine, focus on the English… Continue reading Hubert Burda Brings Home Interest Title To UK Market

Channel 4 is to relaunch its dedicated movie channel, FilmFour, as the UK’s first free-to-air film channel, ditching its subscription fee and carrying advertising breaks within films for the first time.The switch, which will widen FilmFour’s audience across the Freeview, cable and satellite platforms, is planned for July. It will see the channel follow in… Continue reading FilmFour Moves Free-To-Air As C4 Plot On-Demand Movies

J-ET, the UK radio industry’s electronic trading system, launched in Scotland today at four media agencies and five radio sales points.J-ET is run by MediaTel Group on behalf of the IPA and CRCA; handles well over 80% of all national radio revenue; and is already in full use at major sales points in London, Manchester,… Continue reading Radio Trading System J-ET Expands Coverage To Scotland

Virgin Radio is to bring advertising sales for its online properties in house, with new head of online sales Rowan Link spearheading the initiative.Link will work closely with sales director Nick Hewat and director of digital media James Cridland to maximise the station’s online advertising revenues.Bringing 15 years of experience in radio to the new… Continue reading Virgin Takes Online Ad Sales In House To Maximise Revenue

Radio and music giant Chrysalis Group has raised more than £1.6 million through the sale of its 50% stake in recording studio firm, Air Studios.Selling the business to independent recording studio operator Strongroom Ltd, the move is designed to enable Chrysalis to focus on its more profitable businesses within the radio and music sectors.The sale… Continue reading Chrysalis Drops Studio Business To Focus on Radio

John Simm continued to draw viewers to BBC One last night, as his staring role in time travelling police drama Life on Mars drew an average adult audience of 6.4 million.The Corporation’s impressive primetime performance was enough to see off competition from ITV1’s Northern Lights, with 5.7 million, and Channel 4’s shock medical documenary, Half… Continue reading Life On Mars Joins Soaps In Ratings Win

Triple play services have been brought into sharp focus by recent developments in the TV industry. From Sky’s rumoured interest in Homechoice, to the NTL/Telewest merger, iTV Creative Consultant Richard Chong reviews the current TV landscape and its potential for change in an increasingly on demand world…For such a long time BSkyB has dominated the… Continue reading The Tortoise and the Hare

Media regulator Ofcom looks set to allow sponsorship of whole radio and TV channels, with proposals to allow branding across any broadcaster not carrying news or current affairs programmes.The proposals form part of a consultation by Ofcom, with the broadcast regulator claiming it had seen positive reactions from viewers in research into possible future funding… Continue reading Ofcom Proposes Relaxed Broadcast Sponsorship