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Independent TV sales house Digital Media Sales (DMS) is to launch a dedicated direct response division, promising more advertising revenue to smaller channels which do not score high BARB ratings, but deliver key audiences for DRTV advertisers.After a successful test last year, DMS Direct hopes to cover 30 channels by the end of April, and… Continue reading DMS Launches Dedicated Direct Response Division

Global advertising firm, Interpublic, has reported revenue reaching $6.3 million in 2005, down by 1.8% compared to 2004. Interpublic suffered an operating loss of $104.2 million during the year, compared to a loss of $94.4 million in 2004. Net loss for the group was $289.2 million, or $68 per share diluted. The year on year… Continue reading Interpublic Sees 1.8% Revenue Drop In 2005

Mobile telephone operators must focus on developing content if they are to profit from mobile television, with a new report from Informa Telecoms and Media saying that if telecomms players do not get their content strategies right, mobile users will not be interested in mobile TV. Informa claim that mobile television content must be compelling… Continue reading Mobile Phone Operators Focus On Content To Push Mobile TV

The current generation of video formats on mobile telephones looks likely to be displaced by the arrival of new mobile platforms supporting higher screen definition and the ability of mobiles to drive TV screens. According to a new report from Rethink Research Associates, mobile handsets will assume the role of a portable personal video recorder… Continue reading Mobile Phones Shifting Into Handheld PVRs

Independent News & Media has reported record results in 2005, enjoying a year on year increase in revenue of 7.5%, reaching €1,611.1, up from €1,499.2 a year earlier. Advertising and circulation were up by 10.7% year on year and 6.4%, respectively, benefiting from a combination of enhanced yield/price and higher volume on core products. All… Continue reading Independent News & Media Enjoys 7.4% Increase In Revenue In 2005

Reports this morning claim ITV has received an approach from a consortium of investors willing to put £1.5 billion into the firm, effectively gaining control of the broadcaster. A report in this morning’s Telegraph claims the approach by Goldman Sachs Capital Partners and Apax Partners would see ITV “gear itself up,” returning around three quarters… Continue reading ITV Receives Take-Over Bid

Reports this morning claim ITV has received an approach from a consortium of investors willing to put £1.5 billion into the firm, effectively gaining control of the broadcaster. A report in this morning’s Telegraph claims the approach by Goldman Sachs Capital Partners and Apax Partners would see ITV “gear itself up,” returning around three quarters… Continue reading ITV Rejects Take-Over Bid

Personal video recorder (PVR) subscribers are forecast to reach 34 million by 2010, up from an estimated 11.4 million at the end of 2005. According Magna Global, PVR subscriptions will reach 17.4 million at the end of 2006, with the interpublic group claiming that currently, PVRs are present in 11.7% of TV households in the… Continue reading PVR Subscribers To Reach 34 Million By 2010

The BBC rose above competition from ITV last night, with non-stop victory from 7:30 fuelled by a winning mixture of soap, drama and documentary.Eastenders began the Corporation’s winning run with 9.1 million adult viewers on average, following ITV’s highest rating programme of the evening, Emmerdale, which drew 7.8 million.BBC One’s medical drama Holby City followed,… Continue reading BBC Ahead Of ITV With Prime Time Clean Sweep

Satellite giant BSkyB is to embrace IPTV and video on-demand next year, with a briefing to analysts yesterday reportedly outlining the broadcaster’s plans following its acquisition of internet service provider Easynet.According to a report by Broadcast magazine, Sky will introduce broadband access packages to its consumers later this year, along with push video on-demand, voice… Continue reading Sky To Launch IPTV Service In 2007