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Merrill Lynch, predicts that online travel agency revenues will rise by 19% in 2005, reaching $27.7 billion. The analyst claims that online travel sales are winning a larger share of the overall travel market, accounting for nearly 30% of the total this year, up from 25% in 2004 and 21% in 2003. According to Merrill,… Continue reading Online Travel Revenues To Rise By 19% In 2005

Interactive TV advertising is becoming increasingly important for branding campaigns, with research carried out by IDS claiming that dedicated advertiser locations (DALs) are the most popular format, with 29% of respondents saying that DALs achieved the best results. In May, IDS conducted a online survey looking into industry opinion on interactive television advertising and found… Continue reading Interactive TV Advertising Increases In Importance

The digital marketing group of the IPA, IPA/DMG has announced its full support for the work of JICWEBS and ABC ELECTRONIC, in continuing to drive forward the development of industry agreed standards for the measurement of electronic media.JICWEBS and ABC ELECTRONIC recently undertakook a review of the guidelines for ad serving, working closely with IAB… Continue reading IPA Supports JICWEBS And ABC ELECTRONIC Work

The majority of titles in the UK’s gaming market saw declines in the six months to June, with only a handful of titles making an increase in sales.Future’s Edge magazine put in a good performance adding 13.2% to its circulation year on year. The title now commands sales of 28,790. The publisher’s Official UK Xbox… Continue reading ABC Results Jan-Jun 2005:Edge Magazine Bucks Gaming Slump

The latest ABC results saw mixed results for the TV listings sector, with several of the nation’s most established titles suffering circulation decreases, while new market entrant TV Easy managed to make a good impression in its first three months of publication.The new compact listings title from IPC reported a respectable circulation of 340,018 in… Continue reading ABC Results Jan-Jun 2005:TV Gives Mixed Results, While Gossip Continues Growth

The nation’s home interest market saw mixed results in the six months to June, with the majority of publications showing decline year on year in the latest ABC results.Homebase Ideas currently sits at the top of the table, despite dropping by 10.8% year on year, with a circulation of 399,348, while its closest rival, IPC’s… Continue reading ABC Results Jan-Jun 2005:Home Interest Sees Mixed Bag From ABCs

Outdoor specialist, Viacom Outdoor, has launched Copywriting Goes Underground, a competition to highlight the power of words in capturing the attention and imagination of the millions of travellers who read posters opposite station platforms every day.The competition challenged Britain’s creative talent to design posters for a real client, using no fewer than fifty words and… Continue reading Viacom Showcases Creative Talent Underground

United Business Media (UBM) has been given the go ahead to purchase Mondiale Publishing’s hospitality business by the Office of Fair Trading.The deal, worth £5 million, will see UBM take control of Theme magazine and the Bar exhibition.First announced in June (see UBM Boosts Portfolio With Hospitality Title), the purchases will add to UBM’s current… Continue reading UBM Gets Go Ahead For Hospitality Acquisitions

The latest set of ABC figures reveals mixed results for the nation’s women’s monthlies, with Hachette’s B enjoying the strongest rise, increasing its circulation by 30.6% year on year to 167,371.Haymarket’s offering in the sector, Eve continued on from its good performance in the last round of ABC’s, gaining 8% year on year, with its… Continue reading ABC Results Jan-Jun 2005:Women’s Monthlies Report Mixed Results

The latest round of ABC data shows Britain’s men’s magazines in good health by and large, with the market increasing circulations by over 2.5% year on year overall, and several titles increasing sales into double-figure percentage growth.Emap’s weekly title, Zoo, saw the largest rise in sales, with a 30% increase pushing the title closer to… Continue reading ABC Results Jan-Jun 2005:Zoo Increases But Nuts Remains Ahead