More Newsline articles

The Government has published its report on the trial digital switchover which took place in Wales earlier this year, hailing the exercise a success in preparation for a national switchover by 2012.The report focuses on the cessation of analogue broadcasts in the Welsh villages of Ferryside and Llansteffan, which took place in March, a move… Continue reading Trial Switchover A Success Says Government

FMCG heavyweight Reckitt Benckiser has signed a wide-ranging sponsorship deal to cover ITV’s six-night-a-week soap, Emmerdale.The new deal gives the household goods manufacturer, which sells products such as Cillit Bang and Mr Sheen, broadcast sponsorship of all episodes of Emmerdale on ITV1, ITV2 and ITV3, as well as online branding, licensing, off air promotions and,… Continue reading ITV Signs FMCG Giant For Emmerdale Coverage

Outdoor advertising group, JC Decaux, has reported a 5.5% year on year increase in revenue for the first half of 2005, reaching €833.7 million worldwide.In the group’s results posted today, JC Decaux revealed revenues to have increased by 5% in the first quarter to €454 million, compared to the same period last year. This growth… Continue reading JC Decaux Sees 5.5% Increase In Revenues For First Half 2005

United Business Media (UBM) has this morning reported half-yearly results ahead of expectations, predicting further growth in the second half of the year and standing optimistic in the face of a “tough market” for print titles. The company, which sold its 35.4% shareholding in Five for £247.6 million earlier this month, saw profits rise by… Continue reading UBM Reports Profits Ahead Of Expectations

Global media group, Publicis, has revealed optimistic results for the first half of 2005, reflecting what the company states is a strategy to make Publicis one of the world’s “top contenders in media and communications”. The results, which show revenues rising by 6.1% year on year, are attributed, in the main, to new account wins,… Continue reading Publicis Sees Revenues Rise After New Account Wins

Outdoor advertising group, JC Decaux, has reported a 5.5% year on year increase in revenue for the first half of 2005, reaching €833.7 million worldwide. In the group’s results posted today, JC Decaux revealed revenues to have increased by 5% in the first quarter to €454 million, compared to the same period last year. This… Continue reading JC Decaux Sees 5.5% Increase In Revenues For First Half 2005

Global legal music downloads have tripled in 2005 as file sharers take heed of changes in downloading laws, with figures from industry body, IFPI, showing that the number of tracks obtained legally from the internet reached 180 million in the first half of this year. According to the IFPI, legal downloads in the first six… Continue reading Worldwide Legal Music Downloads Triple In First Half Of 2005

The value of the product placement market is predicted to reach $6.94 billion by 2009, increasing at a compound annual rate of 14.9% between 2004 and 2009, according to a new report published by US research company, PQ Media. Television is predicted to increase its share of total product placement spending by almost 7% over… Continue reading Product Placement To Hit $7 Billion By 2009

The confidence of business executives around the world is in decline, with European respondents of The McKinsey Global Survey of Business Executives July 2005 revealing that those who think that Europe’s economy has become worse greatly outnumber those who think it has improved. European executives are less confident in the economic climate for the first… Continue reading Continuing Decline In Global Economic Confidence

Advertisers have started to target their audiences through computer gaming, with US company, Massive Incorporated, launching full-motion video and audio ads in its main distribution title, Anarchy Online. The video ads are inserted in billboards and television screens throughout the games, with the adverts promoting Panasonic and the premiere of the American television series Lost… Continue reading Advertisers Switch To Inter-Game Advertising