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ITV has retained mobile phone giant, Nokia, as the exclusive sponsor of X Factor‘s high-profile second series, due to air in the autumn, providing the firm with coverage across what promises to be one of ITV’s top performing shows of the year.Nokia’s sponsorship of the talent contest last year saw the company secure the full… Continue reading ITV Retains Nokia For X Factor Sponsorship

News International (NI) has announced a review of its media buying arrangements, inviting Carat, the incumbent agency who have worked on the NI account for almost a decade, to pitch for the business alongside other candidates.Commenting on the changes, Richard Webb, News Group Newspapers (NGN) general manager, said: “Carat have served us well during the… Continue reading News International Puts Buying Account Up For Grabs

Regional newspaper group, Johnston Press, has this morning warned of deterioration in the advertising market, due mainly, it claims, to uncertainties surrounding the recent general election and a downturn in recruitment advertising. The company states that “more difficult” trading, paired with a downturn in Government recruitment in the run up to the general election had… Continue reading Johnston Press Warns Of Advertising Slowdown

Radio’s return on investment (ROI) is 49% higher than that of television, according to a new US study by Millward Brown and Information Resources Inc (IRI), which claims that radio moves products and increases sales, even when national television is present. Explaining the research, Gary Fries, president and chief executive officer of the Radio Advertising… Continue reading Radio Beats TV In Investment Return

Broadband users are increasingly interested in combining the technologies within their homes and opting for new ‘triple play’ service providers offering voice, video and data products from a single access point. A new survey by InsightExpress found that 82% of broadband customers in America are interested in receiving the all-in-one services, a statistic which is… Continue reading US Customers Demand Triple Play Over Broadband

The Guardian will change to its new Berliner format in a matter of months it was announced today, as the paper brought forward its launch date for the new size, never before used by a British newspaper.The announcement also confirmed the re-launch of the Guardian’s Sunday sister title, the Observer, which will adopt the same… Continue reading Guardian To Downsize Early, Observer To Follow

The BBC’s commercial arm, BBC Worldwide, has announced record profits of £55 million for 2004/05, notching up a year on year increase of 50% due to exceptional performances by its TV sales business, increases in magazine circulation and record DVD sales.The Corporation’s TV sales business saw record profits of £31.7 million as BBC Worldwide sold… Continue reading BBC Worldwide Sees Surge In Profits

Advertising monitor, Thomson Intermedia, has secured deals with the Northcliffe Newspaper Group and Johnston Press to add more than 350 regional titles to its database of advertisement placements, providing increased accountability and analysis.Thomson’s system enables planners and buyers to check whether advertisements have run, recover lost advertising spend and analyse marketing activity by competitors.The newly… Continue reading Thomson Signs Northcliffe and Johnston For Ad Data

Donovan Data Systems (DDS) is set to lose two more of its senior management team, following last month’s announcement that media director Jeff Eales is to leave the company to head BSkyB’s Systems and Development division.Mathilde Sanson, managing director of DDS UK & Ireland, is understood to be returning to the USA at the end… Continue reading DDS Suffers More Management Departures

Outdoor specialists Poster Publicity and Portland end months of speculation today with the official launch of their combined entity, Kinetic.The launch represents the first stage in the company’s drive to become the world’s “foremost agency at communicating with people on the move”, creating a worldwide network which will focus on advertisers’ needs in the changing… Continue reading Kinetic Goes Public As Portland Joins Poster Publicity