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The Sun has launched online video reports to accompany its web-based news coverage, with the brand extension already providing an increase in hits to the newspaper’s existing website.A source close to the paper’s online operations confirmed that the inclusion of the video reports, which are updated four times a day, have resulted in a rise… Continue reading Sun Spins Off Video Reports To Boost Site Visits

Media group Emap, has predicted it’s full-year performance to be in line with forecasts, despite the relatively early point in the new financial year and a “degree of uncertainty” regarding the economic outlook.In a trading statement released by the group, it said that it expects to meet its expectations for the full year, buoyed by… Continue reading Emap Expects To Reach Targets

The Kingdom Radio Group has announced that it will be closing its North Lancashire radio station, 107 The Edge, this Friday.Formerly known as Clan FM, the talk and music station failed to live up to the high standards of its owner and, after four years on air, will stop broadcasting on 15 July.Kingdom Radio has… Continue reading Edge Radio Station To Shut On Friday

The latest addition to the ITV family of channels, ITV4 will launch on the first of November this year, offering viewers a mix of new US drama, top end British drama, comedy, movies, sport, Sci-Fi and factual programming.The new channel will complement the programming on sister channels ITV1, 2 and 3, appealing to a more… Continue reading ITV4 To Launch In November

Media group Emap, has predicted it’s full-year performance to be in line with forecasts, despite the relatively early point in the new financial year and a “degree of uncertainty” regarding the economic outlook. In a trading statement released by the group, it said that it expects to meet its expectations for the full year, buoyed… Continue reading Emap Predicts 2005 Performance To Meet Expectations

Personal video recorder (PVR) penetration is continuing to gather pace in the UK’s digital TV market, with new research revealing that almost one in ten people in digital homes own a PVR.According to Ipsos’ Digital Audience Research Tracker (DART) out of the 29 million people who have digital television, 9% claim to own PVRs. This… Continue reading UK PVR Uptake Continues To Gather Pace

The IPA has launched the first of several online learning modules, focused on the National Readership Survey and designed to give the communication industry a better understanding of the currencies used to measure audiences.The module has been produced in association the NRS, detailing what the survey is, how the readership figures are calculated, what other… Continue reading IPA To Roll Out Online Learning Modules

Emap has signed the latest in a long line of cross media deals, securing car manufacturer Toyota for a six-figure deal spanning its flagship brands, FHM, Heat and Kiss.The deal will see Toyota given coverage across Emap’s print, radio and online portfolio, centring around the launch of the car giant’s new model, the AYGO.The campaign’s… Continue reading Emap Signs Cross Media Sponsorship Of Flagship Brands

Commercial radio network, Galaxy, has signed a new deal with T-Mobile to sponsor its live summer broadcasts from Ibiza, with the cross platform promotion including interactive elements to mark the launch of T-Mobile’s new pay as you go price plan.T-Mobile will be featured in eight weekend shows, as well as a four day weekend of… Continue reading T-Mobile To Sponsor Galaxy’s Ibiza Broadcasts

Five has been rapped by the Advertising Standards Authority (ASA) over the volume of advertisements shown between programmes, with the broadcast watchdog finding the station in breach of codes for maximum sound levels.The ASA ruled that advertisements shown during a break in the film Groundhog Day were louder than permitted by the CAP (Broadcast) TV… Continue reading ASA Sounds Off Over Five’s Loud Adverts