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The new television marketing body, Thinkbox, has announced the launch of its industry web resource, aiming to provide a one-stop resource for all those in the UK’s television industry.As a key element of the marketing body’s action plan, Thinkbox has invested heavily in the development of the website and will regularly update the site with… Continue reading Thinkbox Unveils Online Industry Resource

Reports over the weekend suggest that shareholders in the recently-formed GCap Media are to demand that either chairman Ralph Bernard or chief executive David Mansfield leave their posts over dissatisfaction with the post-merger structure.The company, which began trading last week following the formal merger of Capital Radio and GWR Group, was dealt another blow by… Continue reading GCap Management Face Shareholder Revolt

Daily Newspaper MarketApril saw the nation’s quality compact titles continuing to buck the trend for decline amongst national newspapers, with the Times and Independent increasing their circulation by 1.8% and 0.2% respectively year on year, according to the latest figures from ABC.Six-monthly analysis reveals even larger circulation increases for the six months to April, with… Continue reading ABC National Newspaper Round-Up – April 2005

Satellite heavyweight, BSkyB, is believed to have appointed Boston Consulting Group to review the company’s efficiency and costs ahead of possible job losses as the company’s marketing costs continue to rise.The broadcaster announced stronger than expected subscriber growth earlier this month, with uptake of its services in the third quarter of 2004 up by nearly… Continue reading Financial Review Hints At Job Losses At Sky

Satellite heavyweight, BSkyB, is believed to have appointed Boston Consulting Group to review the company’s efficiency and costs ahead of possible job losses as the company’s marketing costs continue to rise.The broadcaster announced stronger than expected subscriber growth earlier this month, with uptake of its services in the third quarter of 2004 up by nearly… Continue reading Financial Review Hints At Job Losses At Sky

The nation’s commercial radio broadcasters saw revenues rise as a whole at the beginning of the year, with the Radio Advertising Bureau reporting a year on year rise of 2.8% in the first quarter of 2005.The RAB’s figures, published today, show that total commercial radio revenue reached £162.0 million between January and March, while national… Continue reading Radio Adspend Grows As Sponsors Leads The Way

Commercial radio enjoyed a positive start to 2005, with figures from the Radio Advertising Bureau (RAB) showing first quarter revenue to be up 2.8% year on year, reaching £162 million. National advertising revenue for radio across the first three months of 2005 rose by 3.5% year on year, to £95.9 million, while Sponsorship & Promotions… Continue reading Commercial Radio Q1 Revenue Up By 2.8%

Radio in the US is still the most popular format for listening to music, with a listener base of 194 million, despite a decline of 4% between March 2005 and 2004, according to a new study by marketing and communications firm, NPD Group. The research showed 77.2 million people aged 13 of over listened to… Continue reading Radio Preferred Format For US Listeners

Consumers are shown to bond with brands they see advertised in the cinema, with results from a recent survey by TNS and Screenvision finding that adverts seen in this environment drive consumer consideration and purchase intent, leading to brand trial and loyalty. Testing commercials across the packaged goods, automotive, consumer electronics, apparel and fast food… Continue reading Cinema Advertising Creates Bonds With Consumers

Internet users are spending more time online than with any other media, with 35% of US respondents watching less television and nearly as many spending less time with magazines, according to a new survey by BURST! Media. Out of 2,600 web users, 60% claimed they spent more time on the internet today than a year… Continue reading Internet Consumes Most Users Time