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Television measurement body, BARB, is to begin a consultation process on the future of its audience ratings system, designed to prepare the body for the UK’s increasingly advanced television market.The consultation process, likely to involve an industry-wide survey of current methods and possible future practices, will seek the views of “influential senior representatives amongst [BARB’s]… Continue reading BARB Launches Consultation On Future TV Measurement

Emap Advertising has confirmed the appointment of Marcus Rich, currently managing director of Emap Performance, as its new managing director.The new role will see Rich assume responsibility for Emap Advertising’s 250-strong team from 11th May 2005, continuing to report to Paul Keenan, chairman of the Emap Advertising Board, and maintaining his role as head of… Continue reading Emap Moves Rich In As Advertising Boss

Media Group, Carat, has announced the appointment of Dominic Williams to the newly-created position of Press director after a three month selection process including both internal and external candidates.Williams has been at Carat for eight years and is currently head of trading for Carat Direct Communications, joining as a press buyer specialising in direct response… Continue reading Williams Signs As New Carat Press Director

Satellite broadcaster, BSkyB, has appointed i-level to help drive continued growth in sales of Sky digital and Sky+ via its sky.com website.Over 7.7 million customers in the UK and Ireland now receive sky digital, with the number of Sky+ customers more than doubling to 770,000 in the 12 months to 31 March 2005.Around 15% of… Continue reading Sky Appoints i-Level To Drive Subscriber Growth

In an interesting development State-side, the Boston Globe has started auctioning off the prime front half-page advertisement space in its Sunday recruitment section.Bids for the space start at $15,000 and rise in increments of $500. The ratecard cost is $39,500. Clearly the paper believes it can bring in more revenue by this means. Agencies or… Continue reading Newspaper To Auction Prime Space Online

Guardian Media Group (GMG) has announced a positive end of year trading update, enjoying revenue growth of 17% year on year for all its stations, signalling a move to profit for the first time. The radio division of GMG has shown remarkable growth, outperforming the industry as a whole, with revenues from Jazz FM and… Continue reading GMG Reveals 17% Revenue Growth Across All Stations

NTL Broadcast and O2 will be testing the televisual capabilities of the next generation of mobile phones, with BSkyB, Chart TV Show, Discovery Networks Europe, Shorts International and Turner Broadcasting among the first broadcasters to provide 16 television channels to customers with Nokia’s new 7710 handset. The six month trial will take part in the… Continue reading NTL And O2 Start First Mobile TV Trials

Satellite broadcaster, BSkyB, has appointed i-level to help drive continued growth in sales of Sky Digital and Sky+ via its sky.com website. Over 7.7 million customers in the UK and Ireland now receive Sky Digital, with the number of Sky+ customers more than doubling to 770,000 in the 12 months to 31 March 2005. Around… Continue reading BSkyB Continues To Drive Sky Digital And Sky+ Growth

Carat, the world’s largest independent media agency network, has forecast global advertising expenditure growth to be 4.9% in 2005, approximately in line with its previous estimation in September of 5.0% (see US Online Ad and Marketing Spend To Reach $14.7 Billion in 2005). The media agency attributes its slight revision to the price of oil,… Continue reading Carat Predicts Global Adpsend Growth Of 4.9% In 2005

Less than a third of UK consumers have heard of the term “digital switchover” with a significant proportion not knowing where to turn to for advice, according to media watchdog Ofcom’s new Consumer Panel Study. The research showed that out of more than 2,500 consumers surveyed, just 10% said they were aware of the digital… Continue reading UK Public Unaware Of Impending Digital Switchover