class=”article”>Fragmentation of traditional TV audiences has led to numerous out of home TV networks springing up to fill the void and provide marketers with more opportunities to target consumers. However, Tom Paton, sales and marketing director for newly established in taxi TV system, Cabvision, believes that many of these systems neglect to adequately target consumers,… Continue reading Tuning In To Taxi TV
Emap Performance has announced the appointment of Steve Parkinson, marketing director of Chrysalis Radio and managing director of the group’s London based Heart 106.2 FM, as national brand director.The new role will involve development of all Emap’s national radio brands, including Kiss, Magic, Kerrang!, Q, Smash Hits, The Hits, Heat and Mojo, as well as… Continue reading Emap Raids Chrysalis For National Brand Director
Digital TV will rule the airwaves in the Welsh villages of Ferryside and Llansteffan tonight as the Government takes its first step towards creating a digital-only television service for Britain, switching off the analogue signal to nearly 500 homes.The move will place the two small villages on a par with Berlin as the only areas… Continue reading First Welsh Villages To Drop Analogue TV Tonight
Mobile phone operator, Nokia, and international design and lifestyle publication, Wallpaper*, have joined forces to create Wallpaper* to go…, a mobile site for design, interiors, lifestyle, fashion and travel tips and trends.The new site coincides with the availability of Nokia’s new fashion-orientated collection of mobile phones, with each model sporting a colour screen and GPRS… Continue reading Nokia And Wallpaper* Create Mobile Design Site
Radio giant Chrysalis has vowed to continue its search for acquisitions and merger opportunities, despite having its initial approaches to Guardian Media Group rebuffed last week.In a statement this morning to the City, Chrysalis stated that it would “continue to review acquisition opportunities in the radio sector” which would be “complementary” to its existing radio… Continue reading Chrysalis Unperturbed By GMG Takeover Rebuttal
Scottish Radio Holdings (SRH) has issued a upbeat pre-close statement prior to the end of its half-year, showing group revenues for the first six months of the financial year to be 11% up on last year, while like for like revenues are predicted to have increased by a healthy 4%. Radio revenues for the group… Continue reading SRH Reveal Strong Performance For First Half Of Financial Year
Cable operator, NTL, has begun testing its first high definition TV services via new ADSL2+ technology, allowing massively increased connection speeds without the need to install expensive fibre optic lines to customers’ homes.The new technology was revealed in a financial presentation, with NTL stating that it had been running trials of the new, high definition… Continue reading NTL Trials High Definition TV With Ultra Fast Broadband
MediaTel Group, in association with MediaGuardian, will present a seminar on the Future of Digital TV next month, chaired by the BBC’s media correspondent, Torin Douglas, and featuring a panel of distinguished media commentators.Held on 12 April at the Guardian Newsroom, the event will comprise a panel debate and audience question and answer session tackling… Continue reading Digital TV In The Spotlight At MediaTel Seminar
February was a strong month for UK cinema, with admissions reaching over 14.8 million and weekly admissions averaging 3.70 million, a 11% increase year on year, according to the latest data released by the Cinema Advertising Association (CAA).Comedy flick,Meet the Fockers, enjoyed a strong performance during February, grossing £17.5 million and hitting over £26 million… Continue reading Cinema Admissions Up By 11% In February
ITV has unveiled a new line up for its daytime schedule, dubbing the programme strand ITV Day, in order to combat increasing competition from rivals such as Five.The broadcaster has also confirmed that the newly acquired Jerry Springer chat show will be aired at 9:25am, competing directly with former ITV1 host Trisha Goddard on Five… Continue reading ITV Rebrands Daytime As Competition Hots Up
