The Financial Times performed well throughout October, adding a substantial 34% to its readership year on year in the six months to October, building on its recent successful performance to achieve a total of just over 500,000 according to the latest NRS figures.The increase in readership came ahead of speculation that the newspaper could close… Continue reading NRS National Newspaper Round-Up
class=”article”>The internet is fast becoming a key medium for advertisers to specifically target and engage their audiences. On his first day in the job, Guy Phillipson, chief executive officer of the Interactive Advertising Bureau, explains his reasons for taking the post and the increasing power of the internet…When I got the call to ask whether… Continue reading NewsLine Column: Joining The Online Ad Revolution
Teletext has signed a ten-year deal with commercial TV giant ITV to operate commercial and editorial text services across the broadcaster’s family of channels in digital homes.The new service will be branded ‘Teletext on ITV’ and will be accessible to viewers on all digital platforms. The service will launch on digital satellite and Freeview in… Continue reading ITV Signs Teletext For Digital Text Content
The Newspaper Marketing Agency has stood by claims made in recent research that newspaper advertising can double brand commitment, despite wide-ranging criticism of its methodologies by the Radio Advertising Bureau.The RAB had claimed that the methodology used by the NMA in its Measuring Advertising Effectiveness of Newspapers study was unsuitable and has resulted in radio… Continue reading NMA Stands By Research In Face Of RAB Doubts
Newly established publishing house, Seven Publishing, has announced the acquisition of New Crane, the magazine publishing company founded by Delia Smith and her husband Michael Wynn Jones, with interests including Sainsbury’s Magazine, Delia Smith’s book and magazine publishing business and a creative agency.The move expands Seven’s portfolio of titles, which includes food title Delicious and… Continue reading Seven Publishing Bags Delia’s Magazine Firm
BBC Worldwide has announced the sale of eve magazine to Haymarket, a move which marks the first move by the UK’s largest privately owned publishing group into the women’s magazine sector.The decision to sell eve was made as a result of the commercial review undertaken by the BBC last year and will result in Haymarket… Continue reading BBC Worldwide Sells Eve Magazine To Haymarket
Subscribers to MediaTel Group’s MediaTel Insight product can read of PricewaterhouseCoopers’ latest analysis into newspaper revenue forecasts and the predicted strengthening in the market.MediaTel Insight is the number one source for aggregated media and advertising forecast reports, research and analysis compiled from over 100 global sources.For a free trial of MediaTel Insight contact Ralph Simpson… Continue reading Newspaper Industry Predicted To Strengthen
Analyst Merrill Lynch has predicted that the American TV distributor Liberty Media share price, in 2005, will be driven by the highly anticipated potential deal with Rupert Murdoch’s News Corp. Liberty Media, owned by John Malone, holds 324.6 million News Corp NWS voting share, valued at $9.16 billion in total at current prices or $3.25… Continue reading Liberty Media And News Corp 2005 Outlook
Results from the Simultaneous Media Usage Survey (SIMM V) show television viewing to be down in the US, due to the consumption of more than one media at the same time. This phenomenon is continuing to grow, with TV appearing to be the medium most consumed alongside other media. Online market intelligence and internet market… Continue reading TV Viewing Down Due To Multi-Tasking
Growth prospects for newspaper publishers have been overlooked by industry forecasts, according to a new report by analysts PricewaterhouseCoopers. The recently published research acknowledges growth potential for revenue and profit levels. It pin-points the new young readership base born from the ‘rise’ of the free paper and increasing popularity of the compact as having positive… Continue reading Newspaper Industry Predicted To Strengthen
