Today’s mammoth 12 hour syndicated radio broadcast in aid of the Asian tsunami appeal has raised over £2 million with just under two hours left to run.The staggering total is double the amount expected to be raised by the event, which unites more than 200 stations with a single programme broadcast from Capital Radio’s Leicester… Continue reading UK Radio Aid Donations Surpass £2 Million Mark
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The majority of national newspapers saw their circulations decline in December, with only two daily titles managing an increase, according to the latest figures from the Audit Bureau of Circulations.Both the Daily Express and the Financial Times saw modest circulation increases over their totals for November, although neither title managed to break the 1% mark,… Continue reading ABC National Newspaper Round-Up – December 2004
Record Christmas sales of Freeview receivers have given a massive boost to the digital TV system, pushing the number of Freeview-equipped households up to the five million mark and delivering extra channels to at least one million more homes than at the same point last year, according to initial sales figures.According to estimates from the… Continue reading Christmas Shoppers Push Freeview Into Five Million Homes
The first television search engine offering customers over 42,000 hours of clips, has been launched by blinkx TV, allowing users to search online for clips from their favourite news, sports and entertainment programmes.The new technology allows TV and radio programmes from 15 international broadcasters, including the BBC, ITN and Sky News, to be fully searchable… Continue reading First Online TV Search Engine Launched
ITV Sales has announced the appointment of Jeremy Neaves as its new head of customer communications, further underlining the company’s drive to provide a more customer focused approach to its business.Neaves has spent the past 12 years working in agencies, holding positions with some of the nation’s best known direct marketing and relationship marketing agencies,… Continue reading ITV Hires Customer Boss To Boost Client Focus
Media heavyweights, Lord Clive Hollick, Stephen Grabiner and Greg Dyke may launch a £6 billion bid for broadcaster ITV, according to industry reports. The three work for private equity houses and are rumoured to have held talks, discussing the possibility of forming an alliance to fund a bid for the commercial giant. Last week it… Continue reading Possible Consortium Bid For ITV
The ability to avoid TV commercials through the use of PVRs (personal video recorders) is costing UK advertisers £30 million a year, according to a new white paper produced by media analyst Big Picture. The growth in the penetration of PVRs, such as Sky+, has given a significant number of TV viewers the opportunity to… Continue reading UK Ad Avoidance Costing Advertisers £30 Million Per Year
The number of 15-22 year old web users accessing the internet via a broadband connection has experienced dramatic growth, rising to 70% in the final quarter of 2004. Results from a new survey published by youth-oriented online content site, Bolt, show an 11% increase on the previous quarter. One half of total number of 15-22… Continue reading Increased Broadband Uptake By Young Surfers
The UK online travel sector is forecast to reach 4.9% market share in January, equalling the best ever month previously set by the travel industry, according to online intelligence service Hitwise. UK visits to internet travel sites are up 14%, on a year on year analysis, with the first week of January 2005 seeing online… Continue reading UK Online Travel To Equal Best Ever Month
The Periodical Publishers Association (PPA) has commissioned a study from market information specialists, Taylor Nelson Sofres (TNS), looking into the effectiveness of magazine advertising, with the aim to determine the average return on investment for consumer magazine advertising. TNS will investigate the relationship, between the time exposed to a magazine advert and the actual time… Continue reading PPA Launches Research Into Magazine Advertising
