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The US telecom giant Verizon Wireless has won the backing of its partner Vodaphone to put in a bid for its rival company Sprint. Sources close to the deal have said that Verizon has been studying a potential mobile deal for 18 months. The announcement comes just days after industry reports said that US wireless… Continue reading Vodaphone Says OK to Verizon Bid For Sprint

Advertising expenditure in the UK totalled £3,610 million in the third quarter of 2004, according to the Advertising Association (AA), with cinema surprisingly being the fastest growing medium, increasing by 23.1%, despite declines in the first two quarters of 2004. However, results for this quarter excluded the Internet which is forecast to be the single… Continue reading Cinema Surprise Adspend Leader In Q3 2004

Sales of digital radio sets look likely to soar past one million units by January next year, exceeding earlier predictions, according to a BBC report released yesterday. The BBC has asked the Government to extend its plans to review the progress of DAB digital radio for three years, saying that the digital radio market, industry… Continue reading DAB Digital Radio To Exceed One Million By 2005

Merrill Lynch has revised its 2005 US advertising spend forecast downwards to 4.8%, compared to its November prediction of 5.2%. While political spending in 2004 will have certainly created difficult comparisons for 2005, Merrill Lynch believes the slower growth anticipated for next year is only in part due to this. The research group estimates that… Continue reading Merrill Lynch Conservative In US Ad Forecasts

A multi million dollar merger between US wireless operators Sprint and Nextel is still undecided despite unnamed sources saying the companies are close to the deal. If the merger were to successfully progress, the combined company would be worth about $70 billion and have around 39 million subscribers, making it the third largest player in… Continue reading Sprint And Nextel Deny Merger

CVC Capital Partners, the private equity group is reported to be in the early stages of plotting a possible take over bid for UK Newspaper publishing group Trinity Mirror PLC. CVC is said to be analysing the company to see how much it would be worth paying for. Recently Trinity Mirror has seen its share… Continue reading Rumours Of Trinity Mirror Takeover By CVC Capital Partners

Specialist magazine publisher Future Network saw a strong performance last week, gaining 11.81% to close at 71p on Friday, giving them domination of last weeks market.Future recently added Beach Magazines Publishing to their portfolio, incorporating Junior, Junior Pregnancy and Wedding Day magazine.The recent acquisitions show a continuing trend in Future’s new more aggressive expansion in… Continue reading Sharewatch: Future Sees Increase Following Acquisitions

A new report by PricewaterhouseCoopers commissioned by media super-regulator Ofcom has predicted that TV advertising revenue in the UK will be driven by multi-channel broadcasters, as traditional commercial channels become increasingly constrained by digital competitors success.The report also found that audience fragmentation is not as significant as first thought, with the impact on total TV… Continue reading Multi-Channel TV To Claim Larger Share Of Ad Revenue

The BBC’s audience and consumer research division has hired market research company GfK to extend its audience reaction measurement system, hoping to enhance existing data on its television and radio programmes.The new 3 year contract runs from April 2005, providing the BBC with a much faster system of measuring audience response to television programmes on… Continue reading BBC Hires GfK To Enhance Audience Measurement

The Times saw its circulation rise during November, adding 3.2% on the previous month to give a total of just over 682,000 in its first full month as a tabloid-only newspaper, according to the latest figures from the Audit Bureau of Circulations.The newspaper ditched its broadsheet edition at the end of October, and while several… Continue reading ABC National Newspaper Round-Up – November 2004