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Britain’s smallest terrestrial broadcaster, Five, put in a strong performance during October, notching up a revenue increase of 11.6% year on year to just under £29.6 million as the broadcaster explored merger possibilities with rival Channel 4.The revenue increase is more than double that of Channel 4, which rose by 5.6% in the same period… Continue reading TV Market Round-Up – October 2004

BBC One will headline its winter schedule with a big-budget docudrama showing the consequences of a volcanic eruption in America’s Yellowstone national park, hoping to draw viewers with combined programming worth £178 million over the winter season.The move underlines the BBC’s commitment to high-quality drama with the series based on specially commissioned research from several… Continue reading Disaster Strikes For BBC’s Winter Schedule

Television audience measurement body BARB has announced that it will extend its research contracts for a further three years from 1st January 2007, giving the organisation responsibility for audience measurement until 2009.BARB states that the extension will allow flexible evolution of its measurement service in the face of changes in the television industry. BARB will… Continue reading BARB Extends Research Contracts Until 2009

Britain’s smallest terrestrial broadcaster, Five, put in a strong performance during October, notching up a revenue increase of 11.6% year on year to just under £29.6 million as the broadcaster explored merger possibilities with rival Channel 4.The revenue increase is more than double that of Channel 4, which rose by 5.6% in the same period… Continue reading TV Market Round-Up – October 2004

Specialist magazine company Future Publishing has announced the acquisition of What Laptop magazine from rival Crimson Publishing, boosting its portfolio of technology titles in a deal worth £650,000.The title caters for the portable computer market, providing readers with purchasing advice on the latest in pocket organiser and PC technology. Launched in September 1999, the magazine… Continue reading Future Boosts Technology Portfolio With Laptop Magazine

BSkyB saw its share price slide yesterday, losing 0.76% to close at 557žp. The broadcaster was seen in focus as its flagship digital channel Sky One unveiled its winter schedule with investors hoping that high profile topical programmes will boost subscriber take-up.The broadcaster has found it increasingly difficult to meet subscriber targets in recent months,… Continue reading Sharewatch: BSkyB Dips Amid Unveiling Of Winter Schedule

Globally, the cost of above-the-line advertising is on the rise ahead of economic inflation, signifying a media market that is well and truly on the move, says Initiative Future’s latest Global Intelligence report.While confirming last year’s signs however, the media agency’s report also indicates that advertisers are netting less audience for their media dollar year-on-year,… Continue reading Cost of Advertising To Rise Ahead Of Inflation

class=”article”>New legislation requires the value of intangible assets, such as brands, acquired since March 31 2004 to be listed on companies’ balance sheets. Stuart Whitwell, joint managing director of Intangible Business, an independent brand valuation, strategy and development consultancy discusses the implications of the new laws for brand owners…Ben Sherman, Glenmorangie, Jacobs Cream Crackers, Pennine… Continue reading NewsLine Column: Brands On The Balance Sheet

Emap Advertising has announced an exclusive cross-media promotional deal with Sony Computer Entertainment to back the launch of its new game, The Getaway: Black Monday on PlayStation 2.Worth £200,000, the deal sees exclusive editorial and broadcast campaigns created in conjunction with Empire, FHM and Kiss FM to promote the game’s launch throughout December.Both FHM and… Continue reading Emap Signs Cross Media Ad Deal With Sony

Interactive television consortium Zip TV has signed a unique interactive advertising deal with car manufacturer Honda to provide viewers with direct access to motoring specialists through their Digital TV sets.The first ever prototype of the service, known as The Honda Dealer of the Future, is being revealed for the first time by the motoring giant,… Continue reading Zip Gives Viewers Access To Interactive Car Specialists