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For 16-24s, reading a national newspaper during the average week is more likely than visiting the pub, according to the latest research from the Newspaper Marketing Agency. The first detailed study of youth newspaper reading habits shows that 77% (5.6 million) of 16 to 24 year-olds read a national newspaper every week, compared with just… Continue reading 16-24s Prefer Newspapers To Pubs

Online advertising spend rocketed by 76% in the first half of this year to just under £267 million, according to the latest figures from the Interactive Advertising Bureau. The increase takes the medium’s share of overall UK adspend to an all time high of 3.2%, placing it well ahead of cinema and putting it on… Continue reading Internet Adspend Rockets By 76% In First Half

Internet product research is responsible for driving $180.7 billion of consumer spending offline, compared to $106.5 billion in direct online shopping, says a new report from Dieringer Research Group. The survey, which was conducted among 3000 US consumers, revealed that not only did web-based research spur online purchases, it actually fuels offline shopping more, with… Continue reading Online Research Spurs Offline Spending

The DVD market is about to enjoy its second boom, says a new report, as the DVD recorder is poised for take off as prices begin to fall. According to Informa Media, by 2010, 31% (334 million) of global television households will have a DVD recorder, growing from only 5 million at the end of… Continue reading Recorders Fuel Second DVD Boom

Magazine publisher Highbury House saw a strong performance last week, with shares rising by 20.93% week on week, despite an earlier warning that the company will fail to meet investor expectations later this year.The boost to share price was helped by the purchase of 971,000 shares by the group’s chief executive, chairman and finance director… Continue reading Sharewatch: Highbury Boosted By Board Investment

TV & Satellite Week has become the latest title to publish in digital form as publisher IPC tx makes its content available online using Olive’s Active Magazine technology and the M-Till payment system.The digital edition is available at the magazine’s website, www.tvandsatelliteweek.com, and is an exact replica of the traditional print edition. The electronic format… Continue reading TV & Satellite Week Publishes Digital Edition

The National Magazine Company will tomorrow unveil its latest foray into the women’s weekly market with the launch of Reveal, a new celebrity focused title designed to compete with Emap’s fledgling Closer.The magazine, which is thought to be the product of a £10 million investment and eighteen months of extensive research, will target women of… Continue reading NatMags To Launch New Women’s Magazine Tomorrow

RAJAR is to carry out what it claims are ‘pioneering’ tests of three different audiometers as part of plans to upgrade its existing diary system of audience measurement to a new electronic method by 2007.The Audiometer Validation Test will take place next month to determine how well the Arbitron Portable Meter, the Eurisko NOP World… Continue reading RAJAR To Carry Out ‘Pioneering’ Audiometer Tests

Emap’s fledgling Kerrang! 105.2 is attempting to extend its weekly reach with the launch of a new online radio service based on its existing Legends show.The West Midlands-based rock music station, which launched back in June, is rolling-out Kerrang! Radio Legends this week as an online spin-off dedicated to playing round-the-clock classic tracks from the… Continue reading Kerrang! Rolls-Out New Online Radio Service

Online advertising spend rocketed by 76% in the first half of this year to just under £267 million, according to the latest figures from the Interactive Advertising Bureau.The increase takes the medium’s share of overall UK adspend to an all time high of 3.2%, placing it well ahead of cinema and putting it on track… Continue reading Internet Adspend Rockets By 76% In First Half