More Newsline articles

Visitors to London’s Transport Museum will soon be able to step back through the ages of advertising on the capital’s transport networks, as Viacom Outdoor prepares to sponsor the museum’s new art gallery in Covent Garden.The £180,000 sponsorship forms part of a major re-development of the London Transport Museum beginning next year. The new art… Continue reading Viacom To Sponsor London Transport Museum Gallery

Jobs at WPP’s newly acquired American advertising group, Grey Global, will be cut by almost 7%, in a bid to reduce costs and boost profits.According to today’s Times, a number of jobs will be culled at Grey’s London office by WPP, the world’s second largest advertising agency, which acquired Grey last month for £845 million.The… Continue reading WPP Planning To Cut 7% Of Jobs At Grey

ITV’s website for children has taken on a new look to promote the launch of Shark Tale, the new computer-animated movie from Dreamworks.United Virtualities has launched an Ooqa-Ooqa branded browser campaign for the movie, which will run for three weeks on www.citv.co.uk in the UK and concurrently in a range of other markets including France,… Continue reading CiTV Website Takes On Shark Tale Branding

The Digital Radio Development Bureau is launching the next phase in its £11 million advertising campaign to promote the digital radio industry in the run up to the key Christmas sales period.The campaign will run for four weeks across more than 200 analogue radio stations, including national and regional platforms. A version of the 20-second… Continue reading Digital Radio Industry Launches New Promotional Push

Although Europe has nearly twice the number of television households as North America, it is dragging behind its US cousins in terms of digital penetration, however that might be about to change, says a new report. By 2010 there will be nearly 238 million television households in Europe with just 53% subscribing to a cable… Continue reading Free Terrestrial TV Holding European Digital Penetration Back

ZenithOptimedia has revised upwards it global advertising spending forecast for this year from 4.2% to 6.2% as worldwide advertising confidence holds despite oil and consumer uncertainties. After Zenith’s cautious forecasts in April, the group returned to its crystal ball and has revised all global predictions upwards. The updated report says, by 2005 the global advertising… Continue reading Zenith Predicts Ad Market To Grow By 6.2% In 2004

The number of WAP pages being viewed by mobile phone users is still on the increase with August’s figure climbing by 22.7% compared with the same period in 2003, according to the latest figures from the Mobile Data Association. Allowing for seasonal differences, the August figure takes the MDA’s cumulative recorded WAP page impressions to… Continue reading Wap On The Rise As Olympics Boosts Multimedia Services

Nearly a third of UK homes will have a DAB digital radio in the next four years, as consumers discover the benefits of additional stations, as well as high quality and interference free sound, says the Digital Radio Development Bureau (DRDB). By 2008, 29% of UK households are expected to own a digital-enabled radio, a… Continue reading Digital Radio In The UK Set For Boom Time By 2008

Outdoor advertising heavyweight Maiden saw an unexpectedly poor day’s trading yesterday, losing 0.43% to close at 231˝p, despite the company announcing two new account wins to strengthen its burgeoning rail advertising business (see Maiden Expand Rail Business With New Account Wins).The contract wins with the Go Ahead Group’s New Southern Railway and Thameslink subsidiaries should… Continue reading Sharewatch: Maiden Dips Despite Rail Wins

New forecasts from the Digital Radio Development Bureau predict a massive boom in popularity for DAB digital radio, rising by a staggering 1200% from around one million sets currently in British homes to 13 million by 2008.The DRDB’s Five-Year DAB Digital Radio Forecast predicts that around 29% of British homes will posses a digital radio… Continue reading Third Of UK Homes To Have Digital Radio By 2008