Last week the UK magazine industry’s annual conference threw up a number of key issues for advertisers. James Papworth, ad marketing manager at IPC Prospector, takes us through some of the highlights…In my time I’ve attended a fair number of trade conferences organised by industry bodies from every media imaginable. More often than not the… Continue reading NewsLine Column: A View From The Floor At The PPA
Media management consultancy Billetts has launched a new global research initiative designed to help advertisers measure the effectiveness of their marketing decisions on brands.The service, called Billets Connections, will be integrated with the company’s existing evaluation and consultancy services worldwide. It will be headed by Andrew Green, who joins from OMD New York, where he… Continue reading Billetts Launches Global Research Initiative
Virgin Radio chief executive, John Pearson, is calling on agencies, advertisers and media owners to work together to create a single-source planning and buying tool for all broadcast media.Pearson is proposing the creation of a Broadcast Futures Group that would bring the industry together to focus on a blueprint for the creation of a single,… Continue reading Virgin Chief Calls For Single Source Planning Tool
Former Jazz FM chief executive, Richard Wheatly, is returning to commercial radio at the helm of the Local Radio Company, which looks set to acquire Radio Investments later this week.The Local Radio Company is thought to be on the brink of announcing details of the acquisition, which will see it take control of the twenty-two… Continue reading Former Jazz FM Boss To Front Radio Investments Buy-Out
OMD UK has announced the promotion of research head, Jo Rigby, to the newly created role of group research director across its network of three media planning and buying agencies.The move will see Rigby take responsibility for research functions across the entire media group, working with in-house teams at OMD UK, Manning Gottlieb OMD and… Continue reading OMD UK Promotes Rigby To New Group Research Role
Northern & Shell chairman, Richard Desmond, has this afternoon reaffirmed his commitment to launching a free-sheet evening newspaper in London to compete directly with the Evening Standard.Desmond told senior Northern & Shell staff earlier today that everything was in place for the newspaper’s launch and that all was required was official clearance from the Office… Continue reading Desmond Reaffirms Plans To Launch London Free-Sheet
ITV Sales is experiencing a surge in advertising revenue following a high demand for commercial spots during its coverage of the forthcoming European 2004 football championships.The broadcaster claims to be enjoying the ‘most buoyant’ airtime advertising market for four years, with a number of high-profile motoring, finance, alcohol and sports manufacturers clambering to associate themselves… Continue reading ITV Sees Revenue Surge As Euro 2004 Approaches
A controversial television commercial for Ford’s new SportKa has claimed the top spot in a chart of headline grabbing advertisements, despite being banned by the car manufacturer.The 40-second spot, showing a cat being decapitated by the SportKa’s sunroof, sparked outrage from all corners after being leaked on to the internet.Originally created by Ogilvy & Mather,… Continue reading Controversial Ford Campaign Puts Cat Among The Pigeons
A fifth of T-Online customers aren’t actually using the DSL lines they signed-up for, T-Online told shocked investors yesterday, according to consulting group, Ovum. As well as admitting that 2.25 million DSL subscribers aren’t using it, the original subscriber figure was corrected and scaled down by over one third from 3.4 million to 2.14 million.… Continue reading T-Online Admits Disappointing Broadband Figures
The Online Publishers Association and comScore Networks says US online content spending hit a massive $1.56 billion in 2003, up by nearly 19% on the previous year, according to a report from Reuters. The huge increase in spending on monthly, annual or one off subscription payements were fuelled by the growing two top categories; personals/dating… Continue reading US Online Content Spending Up By 19%
