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The advertising market in Europe will remain ‘less vibrant’ in 2004 but can expect ‘greater pick up’ in 2005, says Merrill Lynch.Looking ahead, the Merrill Lynch quarter one industry report says, that advertising and marketing services in Europe can expect to see greater pick up in 2005 when compared to results for the rest of… Continue reading Europe To See Ad Market Pick Up In 2005

Britain will top the league of broadband-enabled G7 nations by the end of the year, according to the latest research from the Organisation for Economic Co-operation and Development. The report, entitled The Development of Broadband Access in Rural and Remote Areas, examined the availability of high-speed access across the G7 countries both now and according… Continue reading Britain On Track To Lead Broadband Nations

News yesterday that the Independent is to be a tabloid-only newspaper from Monday prompted a 0.20% rise for the company, pushing its share price to 123˝p. The move to a full tabloid edition has been welcomed across the industry with several high-profile figures commending the newspaper’s decision (see Independent Ditches Broadsheet To Go Totally Tabloid).Publishing… Continue reading Sharewatch: INM Shares Rise As Tabloid Takes Off

Telecoms giant BT has announced that it is slashing the price it charges rival internet service providers to use its local broadband exchanges by 70%, ahead of a wide-ranging investigation by OfcomThe price cuts are for the local loop unbundling (LLU) products – the last mile of cooper wire connections linking households to telephone exchanges,… Continue reading BT Reveals Plans To Slash Broadband Price For Rivals

The News Of The World is to raise its cover price by 5p this weekend as the latest figures show a dip in the paper’s circulation, despite a series of high profile exclusives.The newspaper, owned by Rupert Murdoch’s News International, will now cost 75p in newsagents, equaling the price of Trinity Mirror’s The People and… Continue reading News Of The World To Boost Cover Price

BBC Two has today significantly beefed-up its cultural credentials by announcing the appointment of Roly Keating as its new controller in an attempt to rediscover its highbrow roots.Keating is credited with launching the new digital channel BBC Four as ‘a place to think’ and has since earned himself a reputation as a champion of serious-minded… Continue reading BBC Two Chooses Keating To Replace Root As Controller

Britain will top the league of broadband-enabled G7 nations by the end of the year, according to the latest research from the Organisation for Economic Co-operation and Development.The report, entitled The Development of Broadband Access in Rural and Remote Areas, examined the availability of high-speed access across the G7 countries both now and according to… Continue reading Britain On Track To Lead Broadband Nations

Media planners have welcomed the Independent‘s decision to go completely tabloid from next Monday, in a move that will bring an end to more than twenty years of publishing the broadsheet edition.The paper revealed yesterday that the number of people buying the traditional broadsheet version was now so small that it no longer made business… Continue reading Media Planners Welcome Independent’s Tabloid Move

Satellite superpower Sky has announced a £250,000 jackpot to the creators of the most innovative and imaginative interactive advertisements in a move to encourage use of the medium.The challenge, dubbed Out of the Box, invites agencies to create advertisements demonstrating the relevance and usefulness of interactive TV spots, simultaneously hoping to promote greater understanding of… Continue reading Sky Boosts iTV Advertising With £250k Prize

Kelvin MacKenzies’s national talkSPORT radio station has secured a deal with skin care brand Nivea to become the exclusive on-air sponsor of its Euro 2004 coverage in a deal worth around £500,000.The deal will see the cosmetics giant sponsor talkSPORT’s live match commentaries throughout the event, as well as supporting a range of promotions and… Continue reading TalkSPORT Nets Sponsor For Euro 2004 Coverage