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Hachette Filipacchi’s flagship fashion title, ELLE, has secured a deal with make up manufacturer Clinique and clothing brand Warehouse to promote itself alongside their products in stores from 5 March.The promotion will see a free special edition of ELLE being offered to Clinique and Warehouse customers as the magazine seeks to align itself with aspirational… Continue reading Elle Secures Big Brand In-Store Promotion Partners

WPP chief executive, Sir Martin Sorrell, has indicated that an end to the worst advertising downturn in memory is in sight as the company posts a solid 18% increase in pre-tax profit to more than £473 million for 2003.The global advertising and marketing network, which owns J Walter Thompson, Ogilvy & Mather and Young &… Continue reading WPP Takes Bullish Stance As Pre-Tax Profits Rise

MegaPoster UK has become the first giant outdoor poster contractor to unveil a sales pack for the forthcoming European Football Championships, which take place in Portugal this summer.The company has put together a portfolio of eleven prime sites in some of the UK’s major football cities including London, Manchester, Liverpool, Birmingham, Leeds, Newcastle and Nottingham.The… Continue reading MegaPoster Unveils Euro 2004 Giant Billboard Portfolio

Hachette Filipacchi has announced a comprehensive restructure of its advertising sales team following the recent appointment of Tim Kirkman as sales director.The initiative will see Cath Ware return from maternity leave to become the company’s commercial director for central sales with responsibility for key accounts, central sales, classified, international fashion and inserts.Meanwhile, Clare Dempster has… Continue reading Hachette Filipacchi Restructures Advertising Team

Stocks in WPP rose by 1.39% yesterday to 618˝p ahead of full-year results due to be announced on Friday. The global advertising and marketing network is expected to post pre-tax profits of £454 million on revenues of £4.04 billion following dismal performance in 2002 pre-tax profits fell by 50% to £205 million.The newly merged ITV… Continue reading Sharewatch: WPP Climbs Ahead Of Financial Results

Channel 4 has announced a raft of new drama, entertainment and factual programmes to bolster its Spring schedule following the conclusion of several ratings winners in the next two months.The channel will undoubtedly suffer audience losses as three of the nation’s favourite TV programmes come to an end this year with Friends, Sex And The… Continue reading Channel 4 Announces Spring Schedule Highlights

The latest ABC regional newspaper figures for the six months to December 2003 reveal an unsettled period for the top ten paid regional newspaper groups. The strongest performance came once again from the Kent Messenger Weekly Newspaper Group, which saw the total circulation of its titles increase by a solid 5.4% year on year to… Continue reading ABC Regional Newspapers – Jul-Dec 2003

Trinity Mirror is bringing the magazine publishing activities of its national newspapers under a new umbrella organisation to be headed by former Hello! editor in chief, Phil Hall.The new consolidated team begins work next week with a brief to produce the magazines within Mirror Group Newspaper’s portfolio, which include the Daily Mirror‘s new celebrity focussed… Continue reading Trinity Launches Magazine Unit With 3am Celebrity Spin-Off

Search targeted marketing network Espotting has secured a deal to provide content and search facilities to internet kiosks installed in McDonald’s restaurants across the UK.The kiosks are due to be installed in 200 locations over the course of the year following successful trials in 26 of the fast food chain’s restaurants. Espotting has developed 10… Continue reading McInternet Deal Is A Tasty Opportunity For Espotting

Trinity Mirror has announced plans to raise the coverprice of its flagship Daily Mirror by 3p to 35p and has revealed that its national newspapers are beginning to see an improvement in advertising revenue.The price of the Daily Mirror will increase from next Monday in an audacious move that will make the paper 5p more… Continue reading Daily Mirror Coverprice To Rise As Group Profits Increase