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US magazine advertising revenue rose by 6.3% during 2003, following a 3.1% year on year increase in December, according to end-of-year data from the Publishers Information Bureau (PIB). Advertising pages fell by 3.1% last month and the annual total of 226,049.61 was down 1.0% from 2002. However, eight of the twelve major advertising categories experienced… Continue reading US Magazine Ad Revenue Climbs In 2003

US magazine advertising revenue rose by 6.3% during 2003, following a 3.1% year on year increase in December, according to end-of-year data from the Publishers Information Bureau (PIB) Advertising pages fell by 3.1% last month and the annual total of 226,049.61 was down 1.0% from 2002. However, eight of the twelve major advertising categories experienced… Continue reading US Magazine Ad Revenue Climbs In 2003

The radio industry is calling on the Government to announce a definitive switch-off date for the analogue signal as part of a wider initiative to boost the uptake of digital radio in the UK. Speaking at an industry seminar yesterday, GWR chairman Ralph Bernard said he had written to Culture Secretary Tessa Jowell and Ofcom… Continue reading Radio Industry Calls For Analogue Switch-Off Date

The number of worldwide cable TV subscribers increased last year but the rate of growth was the slowest in over a decade. Operators are banking on new services to encourage greater uptake in 2004. In-Stat/MDR claims that annual cable TV subscriber growth was tracking around 3% in 2003, despite a 22% increase in digital subscriptions.… Continue reading Cable TV Looks To Capitalise On New Opportunities

The IPA‘s latest Bellwether report has added weight to the belief that advertising and marketing conditions are picking up. The outlook for expenditure growth is at its most optimistic since 2000. The Q4 survey shows the majority of existing budgets to have remained relatively unchanged in the past three months. However, the proportion of marketers… Continue reading INSIGHTanalysis: UK Marketing Spend On The Rise

The Government is planning to set wide-ranging new targets for the take-up of high-speed internet services following warnings that it cannot afford to be complacent in its drive towards enabling a broadband Britain. The Broadband Stakeholder Group has today published a report urging the Government not to relax its push to get consumers online, when… Continue reading Government To Set New Targets For Broadband Britain

Online retail sales in the US increased by 30% in the fourth quarter of 2003, according to new figures from comScore Media Metrix. The information firm estimates that $17.21 billion was spent on US shopping sites in the three months to the end of December. This figure includes event tickets but excludes auctions, car sales… Continue reading Internet Retail Boom Persists In Q4

The IPA’s latest Bellwether report brought good news to the media market yesterday by revealing that a rising tide of corporate optimism within the industry cause adspent to climb to levels not seen since the hight of the dotcom boom (see Bellwether Reveals Increasing Optimism For Advertisers).Global marketing and advertising network, WPP, rose 0.16% on… Continue reading Sharewatch: Market Greets News Of Advertising Recovery

The Government is planning to set wide-ranging new targets for the take-up of high-speed internet services following warnings that it cannot afford to be complacent in its drive towards enabling a broadband Britain.The Broadband Stakeholder Group has today published a report urging the Government not to relax its push to get consumers online, when its… Continue reading Government To Set New Targets For Broadband Britain

The US Securities and Exchange Commission is unlikely to take steps to block the proposed acquisition of Hollinger Inc by the Barclay brothers, according to reports today.Hollinger is currently under investigation for unauthorised payments made to senior executives, including erstwhile chief executive and non-executive chairman, Conrad Black.The Financial Times claims that while the SEC said… Continue reading SEC Has Few Qualms About Hollinger Takeover