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US adspend rose by more than 5% during 2003, according to the latest data from Nielsen Media Research, with local media showing the strongest growth throughout the year. Nielsen Monitor-Plus, the advertising information arm of the research company, has reported that all major media categories showed a growth in adspend during the year, and each… Continue reading US Adspends Tops 5% During 2003, Says Nielsen

While there has been justifiable excitement at the growth of broadband internet access, dial connections are far from dead and service providers will need to maintain support for their narrowband customers, says IDC. In its latest study, Western Europe Consumer ISP Forecast, 2002-2007, the research group predicts that the number of consumer broadband connections in… Continue reading ISPs Warned Not To Ignore Dial-Up Disciples

Online retail spend shot up by over 70% in the UK in December as a growing proportion of consumers eschewed the busy high street in favour of internet stores for their Christmas shopping. The Interactive Media in Retail Group claims that online sales totalled £1.324 billion last month, with electrical consumer goods and alcohol among… Continue reading Festive Boost For Online Retailers

Mobile data is driving further growth in the mobile market in Western Europe, with consumers taking up ever more sophisticated applications. A report from the Yankee Group has forecast continued growth in wireless data revenue as consumers move beyond text messaging to using data content services and applications. It estimates that mobile service revenue will… Continue reading Data Services To Boost Mobile Market

December saw a marked increase in activity at leading agencies as the account pipeline remained strong. There were a number of significant wins for Publicis which clinched the Lehman Brothers 2003 New Business Title. Following a strong November (see Strong Agency Account Activity In November), there was a 40% year on year increase in account… Continue reading Publicis Tops 2003 New Business League

Growth in US internet usage has slowed in recent years but demand for high-speed services remains high, according to new statistics from Harris Interactive. An end of year survey shows that 69% of Americans can now be classified as internet users, an increase of two percentage points over last year. The number of adults online… Continue reading More Americans Taking The Broadband Route

Marketers remain largely unconvinced about the viability of mobile strategies but the medium would appear to have greater potential in the future, judging from a survey carried out by Reveries.com. The study, sponsored by mobile marketing firm Mynamics, was conducted among more than 400 US marketers. Only 5.5% regarded the viability of mobile phones as… Continue reading Mobile Marketing Enters The Mix

ITV partners, Carlton and Granada, were among the best performers in last week’s media market following news that their multibillion pound merger would go ahead unchallenged after shareholders gave the deal their unanimous support. The former was seen up 13.35% and the later climbed 10.44% (see ITV Merger Receives Final Green Light From Shareholders).However, Reuters… Continue reading Sharewatch: ITV Partners Lifted As Merger Rubber-Stamped

Channel 4 is understood to have shortlisted former Coca-Cola executive, Penny Hughes, for the role of chairman following the departure of Vanni Treves.Reports suggest that Hughes, who quit her £250,000 post as the first woman president of Coca-Cola nine years ago, has been approached by Channel 4 to take up one of the most high-profile… Continue reading Channel 4 Ponders Hughes To Take Over Chairmanship

SMG has taken the decision to sell its 27.8% stake in Scottish Radio Holdings to Emap in a deal worth £90.5 million.The shareholding was acquired for £150 million at the end of 2000 but SMG has opted to cut its losses and will put the proceeds of the sale towards debt reduction.SRH is the prominent… Continue reading SMG Sells Radio Stake To Reduce Mounting Debts