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US adspend is growing at a faster rate than anticipated and is predicted to reach £164 billion this year. The prognosis is for continued strong media performance in the election year of 2004, before a slowdown begins. However, 2006 is shaping up to be a rebound year. The lastest comprehensive figures issued by Jack Myers… Continue reading INSIGHTanalysis: Prospects Remain Good For US Ad Market

The jury is out on whether public access wi-fi is a potential moneyspinner or a lame duck technology. Things should clarify in 2004 as the infrastructure develops and market consolidation continues. Wi-fi hardware shipments increased by almost 50% in the three months to June, evidence that WLAN solutions are finding favour in the marketplace (see… Continue reading Crucial Year Ahead For Wi-Fi Services

BSkyB will this week embark on its biggest promotion since the launch of Sky Digital five years ago, with a £20 million advertising campaign to push its Sky Plus personal video recording service. The integrated through-the-line campaign is part of a major strategic move to use Sky Plus to drive the satellite broadcaster’s subscriptions towards… Continue reading BSkyB Goes All Out To Promote Sky Plus

US online retail will hit $88.1 billion by 2005, whilst total US business-to-consumer (B2C) ecommerce revenues will hit $133.3 billion by this time, according to a new report from eMarketer. The report predicts that by 2005, 66.7% of the population aged 14-plus will be online and 78.0% of these will be using the web for… Continue reading US Ecommerce Forecasts From eMarketer

Internet users now spend more time online than watching television, according to new research commissioned by the recently launched BT Yahoo! Broadband service. The NOP survey makes grim reading for TV advertising sales chiefs by revealing that the average internet user now spends 3.5 hours a day online, compared to just 2.8 hours watching television.… Continue reading Consumers Are Spending More Time Online, Says Study

Wireless email has boosted the amount of time that employees can put into their work and its effect will become increasingly obvious in the next few years, according to a new study from The Radicati Group. The report claims that despite the shaky economy and relatively unstable carrier networks, almost 2 million business professionals will… Continue reading Wireless Email To Benefit Productivity

ITV partners Carlton and Granada remained in the spotlight yesterday, down 0.71% and 0.66% respectively. The two broadcasters yesterday announced a substantial increase in ITV1’s network programme budget after the Government cleared the way for their £4.2 billion merger. (see ITV Merger Leads To Increase In Programme Budget).Broader market sentiment was bullish yesterday as UK… Continue reading Sharewatch: ITV Partners Remain In The Spotlight

Internet users now spend more time online than watching television, according to new research commissioned by the recently launched BT Yahoo! Broadband service.The NOP survey makes grim reading for TV advertising sales chiefs by revealing that the average internet user now spends 3.5 hours a day online, compared to just 2.8 hours watching television.Internet users… Continue reading Consumers Are Spending More Time Online

The latest NRS figures for national newspaper readership revealed no reprieve for the Financial Times, which continued to suffer during the six months to August 2003, despite a £2 million advertising campaign to promote its recent redesign.The title saw readership shrink by 18.3% year on year to 463,000 as it remained at forefront of the… Continue reading NRS National Newspaper Round-Up – August 2003

Following the Government’s decision to clear the way for the £4.2 billion merger of Carlton and Granada, James Papworth, ad marketing manager at IPC Prospector, considers the implications for advertisers…For months now the question of ‘will Granada and Carlton merge’ was as much in the balance as the question of ‘will Glenn Hoddle get the… Continue reading NewsLine Column: The ITV Merger – A Game Of Two Halves