The Competition Commission has called for a wide ranging review of the television advertising sales market after expressing ‘disquiet’ at the way the industry currently operates.The regulator said that Ofcom and the Office of Fair Trading should launch an investigation into the way television companies sell advertising following the Government’s decision to allow Carlton and… Continue reading Television Advertising Market Set For Wide Ranging Review
The Telegraph Group has unveiled a raft of senior management changes that will see Hugo Drayton take over as the new managing director.Drayton, currently managing director of Hollinger Telegraph New Media, will replace the outgoing managing director, Jeremy Deedes, who is set to retire later this week after almost seventeen years at the company.Dan Colson,… Continue reading Telegraph Group Names Drayton As New Managing Director
First Radio Sales has launched a range of advertising packages based on key UK planning regions across is current portfolio of stations.The regional packages have been created in response to agency demand and will allow advertisers to buy airtime by television region on all stations represented by First Radio.Commenting on the initiative, Neil Webster, managing… Continue reading First Radio Unveils Regional Advertising Packages
Mega Profile is offering brands the opportunity to sponsor a giant advertising hoarding on the west front of St Paul’s, which has been erected while the famous London landmark is given a facelift.The giant poster contractor was commissioned by St Paul’s to make the banner available to advertisers during the nine month cleaning and restoration… Continue reading Mega Profile Takes Over St Paul’s With Giant Banner
Dennis Publishing is supporting the relaunch of its men’s lifestyle magazine, Jack, with an advertising campaign designed to raise awareness of its new format.The relaunched title will go on sale later this month with 308 pages and an increase in size to National Geographic proportions in an attempt to raise visibility at point of sale… Continue reading Dennis To Promote New Look Jack With Relaunch Campaign
Digital television will be received by more than half of all UK TV homes by the end of this year, with penetration set to rise to more than 82% by 2008, according to a consensus of recent market forecasts compiled by the Competition Commission.Also On MediaTel Insight Today…BT To Sell Freeview Digital TV BoxesBT group… Continue reading MediaTelINSIGHT: UK Television Penetration Forecasts
The Competition Commission has called for a wide ranging review of the television advertising sales market after expressing ‘disquiet’ at the way the industry currently operates. The regulator said that Ofcom and the Office of Fair Trading should launch an investigation into the way television companies sell advertising following the Government’s decision to allow Carlton… Continue reading Television Advertising Market Set For Wide Ranging Review
Vivendi Universal has completed a deal that will see NBC acquire its US entertainment arm and cut debt at the Paris-based media group. As predicted, General Electric, which owns NBC, has agreed to pay $3.8 billion in cash for the assets which include film studios, cable channels and theme parks (see Vivendi-NBC Merger In The… Continue reading Vivendi And NBC Tie Up Entertainment Deal
Aegis Group, the media communications and market research company, is to acquire international healthcare research business, ISIS Research, for an initial sum of £15.5 million. Aegis says that ISIS will become a key part of Synovate Healthcare, the group’s healthcare research division. The deal carries a deferred payment of up to £8.3 million over the… Continue reading Aegis Buys Healthcare Research Firm For £24m
The Government’s decision to allow Carlton and Granada to merge without selling off their sales houses has received a mixed reaction from advertisers, who are concerned that a single ITV will exercise too much power in the television advertising market. The Institute Of Practitioners in Advertising has expressed its disappointment at the Department of Trade… Continue reading Advertisers Give Mixed Reaction To ITV Merger
