Analogue switch-off, the impact of personal video recorders and the increasingly complex task of audience measurement are just some of the issues due for debate at this year’s European Television Symposium, which will take place in Prague next month.The two day event entitled ‘The Race To Analogue Switch Off’ will focus on the growth of… Continue reading Television Conference To Tackle Analogue Switch-Off
Charles Moore has confirmed that he is to step down as editor of the Daily Telegraph after eight years in charge of the title.Moore will remain at the paper as a columnist and group consulting editor, but plans to devote more time to his forthcoming biography of Lady Thatcher. He will be succeeded by Martin… Continue reading Moore To Step Down As Daily Telegraph Editor
Yahoo! has expanded is central online and search marketing operations with two key appointments designed to support its drive to generate alternative streams of revenue.The move will see the appointment of Rich Pearson to the newly created role of head of direct and online marketing for its European operations. He will take on overall responsibility… Continue reading Yahoo! Expands Central Marketing Operations
ITV has secured the rights to show exclusive terrestrial coverage of England’s vital European 2004 qualifier against Turkey next month.The channel can show full delayed coverage, or highlights at any time following the final whistle of the decisive game in Istanbul on 11 October.ITV’s controller of sport, Brian Barwick, said: “We’re delighted to be able… Continue reading ITV Secures Exclusive Terrestrial Rights To England Match
Weak local markets and waning optimism regarding the extent of the recovery have induced Merrill Lynch to lower its advertising predictions for 2003 and 2004. Newspaper advertising has not bounced back as quickly as hoped and radio revenue forecasts have also been cut to reflect shifting demand.Also On MediaTel Insight Today…Capital Holds Up Despite DJ… Continue reading MediaTelINSIGHT: Top Broker Trims Advertising Forecasts, Blames Local Ads
Weak local markets and waning optimism regarding the extent of the recovery have induced Merrill Lynch to lower its advertising predictions for 2003 and 2004. Newspaper advertising has not bounced back as quickly as hoped and radio revenue forecasts have also been cut to reflect shifting demand. At the start of the year, Merrill analysts… Continue reading Top Broker Trims Advertising Forecasts, Blames Local Ads
BSkyB has announced that it has hit its target of seven million pay-TV subscribers three months earlier than foreseen. On the fifth anniversary of the Sky Digital service (see BSkyB Set To Celebrate Seven Million Subscribers), Rupert Murdoch’s satellite broadcaster said that as of September 30 it has 7,015,000 subscribers in the UK and Ireland.… Continue reading BSkyB Reaches Subscriber Target Ahead Of Schedule
Analogue switch-off, the impact of personal video recorders and the increasingly complex task of audience measurement are just some of the issues due for debate at this year’s European Television Symposium, which will take place in Prague next month. The two day event entitled ‘The Race To Analogue Switch Off’ will focus on the growth… Continue reading Television Conference To Tackle Analogue Switch-Off
The outlook is improving for the majority of communications agencies which are now more optimistic about the business climate than they were three months ago, according to new research published today. The first Agency Barometer survey from the recently established Communications Agencies Federation shows that almost a third of agencies reported that communications budgets committed… Continue reading Outlook Improves For Communications Agencies
The number of children using the internet in the UK has increased by almost 60% over the last twelve months to almost 5 million, according to the latest research from Nielsen//NetRatings. The study shows that Britain has more under eighteens using the internet than any other European country, suggesting that brands wishing to target the… Continue reading Internet Usage Soars Amongst UK Under-18s
