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Digital television is set to reach half of all homes in the US by 2005, up from 40.6% this year, according to new forecasts from eMarketer. The group predicts that there will be 56.5 million DTV households in two years time, of which 13.3 million (23.5%) will take video on-demand (VOD) services. Just over ten… Continue reading INSIGHTanalysis: Digital TV To Reach 50% Of US Homes By 2005

US interactive advertising revenues will reach $8.6 billion by 2005, up slightly from this year’s anticipated $8.4 billion, according to new forecasts from GartnerG2. The group says that whilst agencies have so far been hesitant to embrace interactive formats, they are set to increase their spending over the next couple of years, almost doubling the… Continue reading US Interactive Adspend To Hit $8.6bn By 2005, Says GartnerG2

Sales of mobile phone ringtones are set to exceed those CD singles in the near future, according to new research from the Mobile Data Association (MDA). SMS ringtone advertising is now commonplace in newspapers and magazines and and pop songs, TV themes and classical tunes are widely available in monophonic and polyphonic formats. The MDA… Continue reading Mobile Ringtones Find The Right Rhythm

A recent poll from Horowitz Associates has found that one quarter of urban TV homes in the US get digital cable and there is potential for significant growth despite the competition in the multichannel market. As part of State of Broadband Urban Markets IV, a survey of 2,000 consumers and around 50 cable operators in… Continue reading Urban TV Audiences Willing To Go Digital

BSkyB was seen in focus ahead of the release of today’s financial results, which analysts have predicted will reveal a strong performance at the group. Shares in the satellite broadcaster were seen up 1.61% yesterday.Sky recently secured exclusive live television rights to Premiership football for a further three years (see BSkyB And BBC Big Winners… Continue reading Sharewatch: BSkyB Rises Ahead Of Strong Results

BT has launched a series of summer promotions in an attempt to increase uptake of its broadband internet services.The promotions, which run throughout August and September, will see the telecoms giant offer a range of incentives to tempt consumers to sign-up to its high-speed BT Broadband and BT Openworld products.The special offers include free connection… Continue reading BT Launches Summer Promotions To Boost Broadband

As media planners become increasingly difficult to impress, James Papworth, ad marketing manager at IPC Prospector, explains why a growing number of media owners are taking a different approach to the way they commission their research.What are the most (in) famous words ever spoken before a judge and a jury?“Not guilty” by O.J Simpson? “You… Continue reading NewsLine Column: Can You Handle The Truth?

H Bauer has announced plans to close its fledgling teenage title, Blush!, less than a year after its launch.The magazine for 10 to 14 year-old girls went on sale last September with an initial print run of 250,000. The title contained a mix of quizzes, flowcharts and story sections, as well as the latest celebrities… Continue reading H Bauer Calls Time On Blush! Magazine

BSkyB has comfortably beaten market forecasts in its final quarter customer growth, adding 133,000 new subscribers and taking its customer base to 6.8 million, the group announced this morning.This is even higher than a revised and upgraded forecast from Lehman Brothers, which claimed that there would be 128,000 additions, ahead of the 100,000 market consensus… Continue reading BSkyB Results Beat Market Expectations As Subs Hit 6.8m

Responsible drinking organisation, The Portman Group, is launching an ambient media campaign that will use talking posters in pub toilets to promote sensible drinking.The posters, which are part of the ‘If you do do drink, don’t do drunk’ campaign, will be displayed in 200 pub toilets up and down the country. Designed to surprise and… Continue reading Talking Poster Campaign To Promote Sensible Drinking