The UK telecoms, media and technology (TMT) sector is being held back by a lack of funding, restrictive legislation and over-caution on the part of content owners. That is the verdict of city media analyst, Neil Blackley, who had some harsh words for industry executives at the Royal Television Society Dinner in London.In his speech,… Continue reading Black Tidings For Advanced Television Sector
Cinema admissions for February dropped by 21% year on year to 15.03 million, which equates to an average of 3.76 million cinema visits a week, according to the latest official figures.The Cinema Advertising Association (CAA) claims that the dramatic year on year decline in overall admissions is due to February 2002 being the highest month… Continue reading Cinema Admissions Slip In February
The Times is launching a major ad campaign to promote its new weekly public sector supplement, Public Agenda, which will be unveiled next week.The new supplement, which has been created for people who work in public, education, health and non-profit organisations, includes a mixture of news, comment and analysis. The Times claims the supplement is… Continue reading The Times To Promote New Public Sector Supplement
MSN is launching a £1 million, cross-platform marketing campaign to promote its instant messaging service.The integrated campaign, which covers press, radio, online and PR initiatives, will target 16-34 year-olds, in an attempt to consolidate MSN’s position in the rapidly growing instant messaging market.The initial activity begins later this month and includes a series of week-long… Continue reading MSN Messenger Launches Seven Figure Ad Campaign
Economic conditions and business failures have stunted the growth of digital television in the past twelve months but 2003 could be the year when the medium comes into its own. Informa Media Group predicts that the number of European digital households will increase by 14% to 30.7 million by December.Also On MediaTel Insight Today…Murdoch To… Continue reading MediaTel Insight: European Digital Penetration To Reach 40%
As the war enters its third week, marketers are becoming increasingly anxious to assess the impact it is having on business. This is a difficult task and the best advice seems to be to sit tight and see what happens in the short term. According to Jack Myers Report, upfronts were hot in the early… Continue reading Myers Sticks To Adspend Forecast Despite Uncertainty
Britons are more concerned about the cost of using mobile phones than is widely acknowledged and this could scupper the 3G aspirations of UK operators, according to a new report from The Work Foundation The iSociety Research product, MobileUK: Mobile Phones and Everyday Life found that mobiles are now an integral part of modern society… Continue reading The Public Is Too Prudent For 3G, Says Report
Economic conditions and business failures have stunted the growth of digital television in the past twelve months but 2003 could be the year when the medium comes into its own. Informa Media Group predicts that the number of European digital households will increase by 14% to 30.7 million by December. According to European Television –… Continue reading European Digital Penetration To Reach 40% In 2010
The UK telecoms, media and technology (TMT) sector is being held back by a lack of funding, restrictive legislation and over-caution on the part of content owners. That is the verdict of city media analyst, Neil Blackley, who had some harsh words for industry executives at last night’s Royal Television Society Dinner in London. In… Continue reading Black Tidings For Advanced Television Sector
AOL Time Warner has confirmed that it has devised a new service, akin to TiVo, that will enable subscribers to skip through TV programming without the need to install new hardware. It was first revealed last month that AOL was testing a digital recording service, called Mystro TV, that would be available to cable subscribers… Continue reading AOL To Enter PVR Market With Mystro TV
