The growing popularity of non-voice services, such as SMS and mobile entertainment, helped to drive a mini-recovery in European mobile revenues during 2002, according to a new study from technology researcher Analysys.Also On MediaTel Insight Today…Maiden Losses Increase In Difficult 2002Outdoor advertising contractor, Maiden Group, has posted a pre-tax loss of £1.1 million for the… Continue reading MediaTel Insight: Mobile Services Stem Operator Losses
IPC Media has announced that Sylvia Auton, managing director of its Country & Leisure Media Group, is to replace Sly Bailey as chief executive.Auton will fill the position, which became available last November when Bailey shocked the media industry by stepping down to take up the chief executive position at Trinity Mirror (see Bailey Leaves… Continue reading IPC Media Appoints Sylvia Auton As New Chief Executive
Nearly one-fifth of Europeans aged 55 years and over now have access to the internet, according to new figures from Forrester Research. The 19% penetration equates to 15.5 million European seniors and represents a 50% growth in the last two and a half years, up from 9.9 million users in 2000. The increase comes mainly… Continue reading Almost 20% Of European Net Users Are Over 55
Advertising page volumes in the business information technology market fell by 16.8% year on year during February, according to CMP Media, the technology publishing subsidiary of United Business Media. In difficult economic conditions, CMP is performing credibly and its continuing technology publications recorded a 14.8% decrease against February 2002. In the first two months of… Continue reading CMP Outperforms Hi-Tech Publishing Market In February
The growing popularity of non-voice services, such as SMS and mobile entertainment, helped to drive a mini-recovery in European mobile revenues during 2002, according to a new study from technology researcher Analysys. The report, Western European Mobile Forecasts and Analysis 2003-2008 focuses on mobile usage in a number of key markets. After a difficult 2001… Continue reading Mobile Data Services Help Stem Operator Losses
Large, traditional advertisers are embracing the internet for their campaigns in a trend that could provide a significant boost for the online advertising sector. According to a new report from Nielsen//NetRatings, the top 100 US traditional advertisers accounted for over 30% of online ads by the end of 2002, as measured by ad impressions. This… Continue reading Traditional Advertisers Turn To The Web
Although limited in size, the mobile corporate enterprise market is set to be a major source of revenue for the US telecoms industry in years to come. So says a new report from the mobile marketing and intelligence provider Telephia. Corporate enterprise users are defined as subscribers who use mobile services at least 50% of… Continue reading Mobile Operators Put Faith In Corporate Enterprise Users
The number of digital television households worldwide is set to rise by almost 20% this year, according to the TV International Sourcebook 2003 from Informa Media Group. The research claims that there will be 96.7 million DTV homes by the end of 2003, an increase of 15.5 million year on year. Just over half of… Continue reading Digital TV Now Welcome In More Homes
The ASA has refused to censure a poster for Bacardi-Martini despite complaints that it linked alcohol with aggression and violence.The poster, designed by McCann Erickson, featured ex-footballer turned actor, Vinnie Jones, holding two bottles by the neck (see picture). Complainants believed that the Lock Stock And Two Smoking Barrels star looked as though he was… Continue reading Bacardi Cleared Of Linking Vinnie Jones With Violence
Carlton was seen in focus after the group’s chairman, Michael Green, said that the advertising market had shown signs of improvement in the first quarter of 2003 (see Carlton Sees Challenging H1 For ITV Ad Revenues). However, Green also warned that it was too early to gauge UK advertisers’ response to the war in Iraq.… Continue reading Sharewatch: Carlton Rises After Chairman’s Statement
