The UK’s major advertisers are not making enough use of their website addresses in marketing campaigns, according to research from the Direct Mail Information Service (DMIS).The study of 100 UK companies with an average ad spend of £5.3 million, shows that advertisers routinely include their website URL in marketing campaigns, but that few have recognised… Continue reading Advertisers Fail To Utilise Marketing Potential Of Websites
Middle-aged and older consumers are being ignored by media and marketing executives, according to a new report from market information provider Key Note.The Grey Consumer Survey shows that 25% of those aged 45 and over feel under-represented by advertising, with the figure rising to almost a third of women in this age group.The report suggests… Continue reading Research Shows Grey Consumers Ignored By Advertisers
New research conducted by the Mobile Data Association (MDA) has found that more and more businesses are using SMS to communicate with their customers.The report, due to be published later this month, also highlights the importance of using SMS as a marketing tool and predicts that the trend will be accelerated by the growth of… Continue reading MDA Predicts Growth In Text Marketing
Channel 4 has unveiled an innovative marketing campaign to support the launch of its new arts show.The campaign centers around the creation of the world’s largest limited edition piece of contemporary art. Members of the art collective, Foundation 33, will sign and individually number 1 million postcards, containing transmission details for the new show. Once… Continue reading Channel 4 Launches New Arts Show
Nearly 46 million people in the US went online from work in August 2002, the highest figure yet recorded by Nielsen//NetRatings since it began measuring the at-work audience. Net usage at work rose 17% year-on-year compared to home usage which was up by just 4% in the same period. Men account for 55% of all… Continue reading US Workplace Web Usage Hits New Peak
New research conducted by the Mobile Data Association (MDA) has found that more and more businesses are using SMS to communicate with their customers. The report, due to be published this month, also highlights the importance of using SMS as a marketing tool and predicts that the trend will be accelerated by the growth of… Continue reading MDA Predicts Growth In Text Marketing
A new survey from In-Stat/MDR indicates that business broadband usage is likely to grow in the next few years. However, these findings are tempered by claims that the technology will largely be confined to non-essential applications in small remote branch offices or for home workers. The research found that over a fifth of large US… Continue reading US Firms Reluctant To Commit To Broadband
The viability of paid-for content will be the focus of this year’s World Electronic Publishing Conference to be held in Barcelona next month. “Beyond The Printed Word” is organised by the publishing technology association IFRA, the World Association of Newspapers (WAN) and the magazine publishers association FIPP. The conference, which will take place on 17… Continue reading Publishers Step Up Search For Online Profits
European consumer spending on interactive TV applications and services will more than double in the next six years, according to a new study by Strategy Analytics. The research firm calculates that 16 million Europeans are active users of enhanced TV applications and predicts that spending in this sector will total $92 million in 2002. This… Continue reading European iTV Revenues Set To Escalate
Media Stocks saw little movement in Wednesday’s subdued session as the city paid it’s respects to colleagues lost on September 11th.Most traders were reluctant to engage in any aggressive trading activities on such a poignant day. Five thousand brokers and underwriters attended a service at Lloyds of London.On the corporate newsfront the Barclay Brothers, owners… Continue reading Sharewatch
