BBC Worldwide’s Eve magazine will relaunch next week in an attempt to strengthen its position in the women’s lifestyle market.The monthly magazine, which saw a 9.3% year on year decline in circulation in the latest set of ABC results (see ABC Jan-Jun 2002 – Women’s Monthly Titles), has conducted extensive research into its target audience… Continue reading BBC Wordwide’s Eve Relaunches With Updated Look
Future Publishing and 15 other games magazine publishers have come together to form the Future Games consortium to offer advertisers one-stop marketing solutions.The international consortium consists of a network of publishers, which produce over 60 games magazines in 14 countries in Europe and the United States. It has been formed to allow gamers publishers and… Continue reading Future Consortium To Offer One-Stop Ad Solutions
David Liddiment has admitted that he may have alienated viewers by taking “too many risks” during his five years as ITV’s director of channels.Speaking at this year’s Guardian Edinburgh International Festival, Liddiment, who is responsible for ITV’s costly gamble with The Premiership (see Liddiment, who announced his departure from ITV last month, renewed his criticism… Continue reading GEITF 2002: Liddiment Admits To Taking Too Many Risks
As rumoured in the press yesterday, Granada’s chief executive Steve Morrison is to leave the company at the end of September, it was confirmed this morning. Current chairman, Charles Allen, is to take Morrison’s role heading up the company, also as expected. Morrison’s departure is thought to have been pushed through following shareholder dissatisfaction at… Continue reading Morrison Ends 28 Year Tenure At Granada
Conditions in the UK advertising market continue to be difficult, according to a first half financial results statement from publishing group Highbury House Communications, released this morning. The group says that compared with the current trading conditions, those of H1 2001 were reasonably favourable, with the major downturn not occuring until the second half of… Continue reading Highbury Sees No Improvement In Difficult Ad Conditions
Pre-tax losses at magazine publisher I Feel Good (IFG) dropped from £1.1 million in the first half of 2001 to £285,000 this time, the group announced this morning. Operating loss fell from £1.2 million to £169,000 during the period. IFG publishes men’s magazine Jack, along with Viz, Bizarre, Fortean Times and Leeds, Leeds Leeds, all… Continue reading I Feel Good Figures Look More Pleasing In First Half
First half pre-tax profits at Johnston Press jumped by 25.2% to £50.6 million, boosted by the acquisition of Regional Independent Media (RIM) in March this year (see Johnston Press Acquires RIM Newspaper Business). In financial results released this morning the regional publisher reported that advertising revenues rose by 1.2% on a like for like basis… Continue reading Johnston Press Sees Positive First Half Figures
Media stocks put in a solid performance on Tuesday despite concerns of a US attack on Iraq and conflicting data weighing in on Wall Street.Granada remained in focus on mounting rumours that chief executive, Steve Morrison, will leave later this week in a move which will allow Charles Allen to strengthen his grip as executive… Continue reading Sharewatch
The ASA has upheld complaints against a Pot Noodle poster which ran alongside a heavily criticised television campaign (see ITC Upholds Complaint Against Pot Noodle).The poster depicted a bombay-bad-boy flavour pot noodle, with the red neon slogan “hurt me you slag” above it. The ASA received a total of 286 complaints claiming the poster was… Continue reading ASA Criticises “Irresponsible” Pot Noodle Posters
Television has long been regarded as the holy grail of big-brand advertising with the majority of marketers needing little persuasion to commit their budgets to expensive on-air campaigns. However, the downturn has hit the industry hard and as revenue continues to slide, analysts suggest that advertisers are looking elsewhere to get more bang for their… Continue reading NewsLine Feature: Are Advertisers Turning Off Television?
