1.3 billion text messages were sent in the UK during April, an increase of one million on March, according to the latest figures from the Mobile Data Association (MDA).April’s figure represents the ninth consecutive month that over a billion person to person SMS messages were sent and according to the MDA, confirms predictions of a… Continue reading Text Trend Shows No Signs Of Slowing During April
Cinema admissions have seen a 20% year on year increase during the first four months of the year, despite April’s admissions total being down on the previous year’s.Cinema admissions during last month reach 13.2 million, compared to 14 million in April 2001, when Bridget Jones’ Diary the number two film in the annual top ten,… Continue reading Cinema Admissions Show Promising Start To Year
Email and wireless marketing company Messagizer has recruited pay-per-click advertising outfit Espotting to provide links to relevant companies within its subscriber newsletters.The deal, which is understood to be the first between an interactive marketing company and a pay-per-click search network, will see Espotting provide Messagizer with its top three results for keywords relating to the… Continue reading Messagizer And Espotting Secure Deal
The ITC has given its support to the Governement’s recently published draft Communications Bill which it says goes a long way towards creating the regualtory framework for the UK’s dynamic media market.In evidience prepared for the Joint Scrutiny Committee on the Bill, the ITC gives partucluar welcome to the proposed liberalisation of the media ownership… Continue reading ITC Welcomes Move Towards Dynamic Media Market
Unsurprisingly, the recently published Communications White Paper dominated debate on the UK media market at Dow Jones’ Fourth Annual European Media and Entertainment Summit on Tuesday.The widely aired view was that the media industry should get ready for a Sky-BBC duopoly in years to come – Rupert Murdoch would buy into terrestrial TV via Channel… Continue reading Industry Minds Predict TV Shake-Up
Emap has unveiled a new look for its rock music magazine Kerrang! this week, described by editor Paul Rees as a “facelift”, after the ABC results for July-December 2001 revealed a dramatic upturn in the title’s fortunes.Mark Field, group account director for Emap Advertising’s cross media solutions said that the new look would make it… Continue reading Emap Metal Magazine Gets Facelift
No conference is complete without reference to this thorny topic and the Dow Jones’ Fourth Annual European Media and Entertainment Summit was no exception. Thomas Knipp, editor of Handelsblatt and associate publisher at the Wall Street Journal, painted an exciting picture of the “E-Paper”, a newspaper you can download (a plastic computer screen you can… Continue reading Can Publishers Make Money From The Internet?
Clear Channel Worldwide has announced the creation of a new division, Clear Channel Advantage, a cross-platform advertising department offering advertisers “single point of contact ad packages” incorporating the company’s TV, outdoor, entertainment and radio assets. According to Clear Channel president and COO, Mark Mays, “The Clear Channel Advantage advertiser may now exploit any combination of… Continue reading Clear Channel Launches Cross-Platform Ad Sales Division
There are small signs of recovering confidence amongst advertisers in the US, but they have yet to translate into any significant recovery in media spending, Aegis chairman Lord Sharman told the company’s AGM today. He added that market research spending is showing a modest improvement, helping to reduce the pressure felt on Aegis’ US market… Continue reading Aegis Cautious On Media Recovery, Europe Remains ‘Depressed’
ITV giants, Carlton Communications and Granada, will need to offer investors a new plan following the closure of their ITV Digital business last month (see Administrators Switch Off ITV Digital), according to analysts at Lehman Brothers. The broker says that part of this new game plan should be the strengthening of the core ITV channel… Continue reading Carlton And Granada Need ‘A New Plan’, Say Lehman Analysts
