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US advertising for Q1 2002 shows an increase of 1.8% over the same period in 2001, according to preliminary figures from Nielsen Monitor-Plus. The automotive category led the way with the largest dollar increases ($170 million), while the beer and motion picture categories saw the greatest percentage increases, 37% and 35%, respectively. Four of the… Continue reading US Ad Spend Grows In Q1 2002

European ecommerce revenue growth is around triple that of the United States and is set to reach almost $1 trillion by 2004, according to new forecasts from eMarketer. By the same year, US ecommerce revenue will have reached $1.14 trillion. The European market is set to achieve a compound annual growth rate (CAGR) of 142%… Continue reading European Ecommerce Growth Is Triple That Of United States

The Radio Advertising Bureau (RAB) has today announced that investment from advertisers across the first three months of 2002 was higher than for the previous year. The total invested between January and March 2002 was £135.7 million representing an increase of 0.5% on the equivalent period 2001. The RAB said: “This marginal growth represents an… Continue reading Positive Signs For Commerical Radio Revenue In 2002

Advance bookings for ITV are up 2% in July, according to industry sources cited by analysts at Merrill Lynch, who had themselves forecast a 2% decline. Granada is expected to be up 5%, taking the majority market share. “This is a very positive surprise, given that July is the first clean month after the football… Continue reading ITV Revenue Looks Up In July

A new report, Reality Bites, by the CBI and KPMG Consulting reveals that 87% of UK companies are now using e-business technologies in order to improve efficiency. The report claims that firms are now moving away from customer facing e-business initiatives in favour of projects that benefit suppliers and employees. Intranets, followed by electronic payment… Continue reading E-Business Initiatives Will Improve Customer Service, Says CBI

Strong investment in ebusiness infrastructure and growing online audiences have generated a positive European consumer and business ecommerce market, according to a new report from eMarketer. Large enterprises in the UK, Germany and Benelux and Scandinavian countries have led the way in embracing ebusiness technologies and have begun to develop internet-based connections with their trading… Continue reading European Ecommerce Forecasts From Emarketer

According to recent data released by Nielsen//NetRatings there is some evidence of an online advertising recovery as the number of unique online ads rose during the beginning of 2002. According to data from the Nielsen//NetRatings AdRelevance survey, the number of unique ads jumped 33% between January and April of this year, reaching a new high… Continue reading Early Signs Of An Online Recovery?

Capital Radio saw shares fall 0.26% yesterday to close at £7.77˝ after announcing that radio revenues fell by 7% to £59.6 million for the six months ended 31 March 2002 (see Capital Radio Profits Hit By Ad Decline).Telewest continued to see shares fall yesterday, with stock slipping 12.12% to finish at 7źp on the back… Continue reading Sharewatch

MTV has been forced to delay the highly anticipated UK premier of fly-on-the-wall documentary The Osbournes due to contractual difficulties.According to press reports, a bidding war between ITV and Channel 4 has already begun for the UK terrestrial rights to The Osbournes, which has been a huge hit in the US. President Bush was apparently… Continue reading MTV Delays UK Debut Of The Osbournes

Channel 5 is set have its coverage improved following an announcement by the ITC saying that international clearances have now been agreed for enhancements to the channel’s transmitter plan. The improvements should mean that coverage reaches 66% of the UK population.The enhancements were identified when applications for the fifth terrestrial licence were invited in November… Continue reading Channel 5 To Have Improved Coverage