NRS figures for National Newspapers in the six month period ending in April 2002 show that over readership has declined 0.75% year on year. Analysis shows that the broadsheets saw the largest fluctuations in readership.The best performer both in terms of percentage and actual numbers was the Guardian, which saw readership increase by 34.1% year… Continue reading NRS National Newspaper Round-Up – April 2002
Interim results released by Granada this morning revealed net advertising revenue down 12% for the first half of 2002 and the company said that the market outlook remained unclear.Advertising revenues are set to rise for May (14%), June (7%) and July (6%), thanks to the boost in advertising provided by the World Cup. Granada has… Continue reading Granada Profits Hit By Ad Downturn
NRS figures for National Newspapers in the six month period ending in April 2002 show that over readership has declined 0.75% year on year to 66.18 million. Year on year analysis shows that the broadsheets saw the largest fluctuations in readership.The best performer both in terms of percentage and actual numbers was the Guardian, which… Continue reading NRS National Newspaper Round-Up – April 2002
Clear Channel UK’s billboard business, More O’Ferrall, has signed a five year deal to market Cal Brown Advertising’s portfolio of outdoor sites in London.The deal, which runs from 1 July, will add 200 48-sheet sites, including scrollers, ultravisions and backlights, to More O’Ferrall’s existing line-up. The company is hoping that the deal will further strengthen… Continue reading More O’Ferrall Increases Offering With Cal Brown Deal
TEAMtalk 252 has secured Ladbrokes.com as the lead sponsor of its World Cup breakfast programming.Under the deal, the betting company will have sole sponsorship of TEAMtalk’s Full Sports World Cup Breakfast, which will be broadcast daily from 6am to 10am throughout the tournamnet. The sponsorship will encompase all aspects of programmming including off-tube commentary, player… Continue reading TEAMtalk 252 Gears Up For World Cup With Ladbrokes.com
Punch, the fortnightly satirical magazine owned by Mohamed Al Fayed, is to close after almost 160 years of publication.The magazine, which was first published in 1841, has seen subscriptions fall below 6,000 and with each edition costing over £40,000 to produce, the title has ceased to become commercially viable. Eight of the magazine’s twelve staff… Continue reading Punch Is Out For The Count After 160 Years
Analysis of TV revenue estimates for April shows that, overall, the UK’s terrestrial TV channels experienced a year on year decline of 8%. Channel 5 was the only commercial broadcaster to see revenue increase, rising 9.7% year on year during April to £19.6m. ITV1 suffered the greatest year on year decline, with revenue slipping 11.5%… Continue reading TV Market Round-Up – April 2002
The UK consumer businesses saw surprisingly buoyant advertising revenues in March, but this has not continued, according to the first half financial results of Daily Mail & General Trust (DMGT), which were released this morning (see DMGT Profits Dip 9% In First Half). The company says that April proved to be a tough market for… Continue reading DMGT Sees No 2002 Ad Improvement
There is still no visible end to the current slump in advertising spend, said Europe’s largest newspaper publisher, Axel Springer, according to a report from the World Advertising Research Centre. The report cites Springer’s CEO, Mathias Döpfner, as saying it is the biggest crisis to hit print media since the Second World War. The company’s… Continue reading Axel Springer Sees No End To Ad Slump
Current radio trading in the UK remains uncertain despite a degree of stabilisation in the advertising decline, according to analysts at Merrill Lynch. UK trading appears erratic on a monthly basis with no definitive pick up, says the broker. “March was very strong (possibly boosted by an early Easter) while April was poor (the inverse… Continue reading UK Radio Trading Remains ‘Erratic’, Recovery Expected In H2
