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Global entertainment and media (E&M) spend grew by 1.5% in 2001, exceeding the $1 trillion mark, according to a new report from PricewaterhouseCoopers (PWC). The Global Entertainment And Media Outlook: 2002-2006 report predicts continued growth, with E&M spend reaching $1.4 trillion by 2006 – a compound annual growth rate (CAGR) of 5.2%. Growth was achieved… Continue reading Entertainment And Media Spend Set For 5.2% Growth To 2006, Says PWC

Despite the ‘near-catastrophic’ year for the global advertising industry in 2001, the forecast is for a gradual rebound, with the ad market beginning to become more solid during 2002. This is one of the findings of a new report from PricewaterhouseCoopers: Global Entertainment And Media Outlook: 2002-2006. The research says that the global ad market… Continue reading Global Adspend To Grow By Average Of 4.8% Until 2006

Two-thirds of European firms will either cut IT spending or leave it unchanged in 2002, but nevertheless expect their budgets to be 13% higher in three years, according to a new report from Forrester Research. Almost three-quarters (72%) said they had encountered new, specific pressure to reduce IT costs; one in four respondents had delayed… Continue reading European Firms To Cut IT Spend In 2002

“The broadcast networks have regained virtually all of the sales they lost in last year’s upfront, which represented the industry’s worst ever year-to-year decline, and the final 2002 upfront revenue tally could surpass 2000’s record-setting $8 billion level,” says Jack Myers in today’s Myers Report on the US upfront advertising markets. Myers says that the… Continue reading US Upfronts Outpace Even Most Bullish Expectations, Says Myers

An advertising recovery is ‘brewing’ but is ‘percolating’ slowly, according to Lauren Rich Fine, an advertising and publishing analyst with Merrill Lynch. The broker says that most media (in the US) are doing better than it had expected, although this still represents a ‘crawling out of the hole dug last year, rather than true incremental… Continue reading Slow Ad Growth Percolating, Says Merrill Lynch

Granada, which announced yesterday that advertising revenue would be up 6% in July, saw shares fall 1.54% yesterday to close at £1.27˝, a loss of 2p on the day before (see Granada Profits Hit By Ad Downturn).On the other hand, Daily Mail saw stock rise 1.23% yesterday to finish at £7.85, despite announcing that lower… Continue reading Sharewatch

Ulster Television (UTV) significantly outperformed the ITV Network during the calendar year, despite the period representing the ‘worst advertising downturn in living memory’, chairman John McGuckian will tell the company’s AGM today.UTV ended the year on a record share of ITV advertising, according to the statement. In Q1 2002, ITV’s ad revenues were down 13%,… Continue reading Ulster TV Outperforms ITV, But Outlook Remains Unclear

Lycos has signed a deal with Maxim to support the launch of its new Sex & Relationship channel, aimed at the over 25 year old market.The deal will see Dennis Publishing’s men’s lifestyle title provide editorial content for the site, which aims to provide relationship advice, sexual health information and agony aunt-style services. The channel… Continue reading Lycos And Maxim Back Sex & Relationship Channel

GWR is launching a World Cup SMS competition across its 31 local radio stations in an attempt to attract listeners attention throughout the tournament.The competition, which represents GWR’s biggest use of SMS marketing to date, will run across The Mix network and digital radio stations Core, Planet Rock and The Storm, giving listeners the chance… Continue reading GWR Rolls Out World Cup SMS Activity

Translucis, the digital media company that runs a network of plasma advertising screens in pubs and clubs, is considering plans to move away from its drinks-based origins and onto the high street.According to Sue Aitken, marketing director at Translucis, the company is currently holding talks with a number of retail clients and is looking to… Continue reading Translucis Considers Expansion Into Retail Arena