After receiving 89 complaints from viewers offended by an advert for Carling lager the Independent Television Commission (ITC) concluded that although the ad could be seen to be in “bad taste” it was still suitable for general viewing.The commercial takes place in a bar where a woman tricks a man into giving up his pint… Continue reading ITC Keeps An Eye Out For Carling
Emap, which yesterday confirmed the sale of its USA business to US consumer publisher Primedia, for £366m (see Emap Confirms US Business Sale), saw shares climb 3.93% to finish at £7.27˝, up 27˝p on the previous day.After ITV announced yesterday that it is to rebrand as ITV1 (see ITV Rebrands As ITV1), ITV partners Carlton… Continue reading Sharewatch
UK regional newspaper group, Johnston Press, has paid Trinity Mirror £16m for eight free weekly newspapers and their related editions.The titles include the Peterborough Herald & Post, the Northampton Herald & Post, the Derby Trader and five other free newspapers which circulate in and around those areas. The titles will be incorporated into the North,… Continue reading Johnston Press Gains Eight New Weekly Titles
Low demand from advertisers is preventing the widespread adoption of auditing for the online media industry, according to a recent survey carried out by The Periodical Publishers Association interactive division (PPAi).The majority of those questioned felt that demand from advertisers will be the driving force behind the speed of adoption and blamed the current lack… Continue reading Advertiser Apathy Halting Internet Audit
GlaxoSmithKline (GSK) has announced that it is to introduce a performance related payment scheme across its global creative agency roster.Agencies that will be affected by the scheme include; Dentsu, Grey Worldwide, J Walter Thompson, Jordan McGrath, McCann-Erikson Worldwide, Ogilvy & Mather Worldwide and Publicis. A number of smaller agencies will also be affected.According to ABN… Continue reading Glaxo Brings In Performance Related Pay For Agencies
The latest quarterly cable statistics from the Independent Television Commission (ITC) show that cable TV penetration has risen by 2.1 percentage points year on year to 28.5% of homes passed and marketed. Cable TV take-up rate has increased by 10.1% in the same period, with 3.6m or 15% of TV households subscribing.The ITC figures also… Continue reading Penetration Rate Not Matched By Revenue For Cable TV
VNU Business Publications has confirmed that it is closing its home computer title PC Direct.Managing Director, Brin Bucknor, explained: “The market had reached a point where the magazine was no longer being supported and rather than fail to meet consumer and advertising needs we decided to close the title.”Bucknor said that the relaunch last year… Continue reading VNU To Close PC Direct
Total ad spend in the US fell from $23.8 billion in Q1 2000 to $22.6 billion in Q1 2001. This fact is reflected in the finding of Competitive Media Reporting who report that spending amongst the top ten advertisers in the US dropped by almost 12% year on year in Q1 2001. Company Q1 2001(Millions) … Continue reading US Corporate Adspend Decline Underlies Global Trend
Much has been written about the unfavourable year-on-year comparisons foisted upon the media industry in Q1 and Q2 2001. Despite this being somewhat self-inflicted (think sky-high TV prices resulting from the dot-com payload) it is worth noting that, on a larger scale, the media industry is in far better shape than it was in the… Continue reading Insight Analysis: Ignore The Comparisons And The Outlook Is Favourable
