AOL Time Warner is now very close to sealing a takeover deal for UK magazine publishing group, IPC Media, according to recent press reports. This morning’s Financial Times claims that the two groups are now negotiating a price for IPC; it is expected that it AOL Time Warner will pay around £1.2 billion for the… Continue reading IPC/Time Warner Deal May Be Back On
The new technology sector in outdoor advertising, which includes screens, video walls and interactive kiosks, is set to increase its revenue from £2.7 million to £8.7 million by the end of the year, according to a report by Outdoor Connection. Nearly 82% of the total revenue for the new technology sector is generated in leisure… Continue reading New Technology To Grow In Outdoor Advertising
In a call for the internet advertising industry to re-think the use of so-called ‘pop-under’ ads, Unicast CEO Richard Hopple today asked the industry to re-think its use of the generally condemned format, saying that the short-term revenue gains generated by their use, will be more than offset by the continuing negative perception of online… Continue reading Unicast Chief Condemns Internet’s Pop-Under Ads
The popularity of digital television’s interactive services is growing rapidly, with 5.3 million already interacting with TV programmes, sports events and advertisements via their TV remote controls, according to a new digital TV report. The Continental Research survey found that 2.7 million people have turned onto reality TV show Big Brother‘s interactive platform, with a… Continue reading Interactive TV Use Rises, But Ads Are Avoided
Europeans remain wary web shoppers but the UK is leading the way, according to a new Wall Street Journal Europe/GfK Worldwide Survey. The survey of 12,500 Western European consumers shows that whilst almost half have access to the internet, only around 20% have actually bought anything online in the last six months. Even those that… Continue reading UK Leads European Online Shopping, Says GfK Survey
Internet use around the globe is on the increase according to a number of recent reports. Net penetration in Argentina rose by 100% in the year to March 2001 and the number of internet users in Argentina is now around 2 million according to the DíAlessio/IROL/Harris Online Poll. Around 1.2 million households now have net… Continue reading Insight Analysis: Global Net Round Up
Despite losses in its customer base (see Forecasts) BT’s wireless mobile division, Genie, reports success in the internet phone market. Better, more easily accessible WAP services have lead to an increase in the number of WAP phones purchased and the number of page impressions recorded for WAP services. Genie reports that WAP page impressions have… Continue reading UK WAP Use On The Increase
Final results from BSkyB are expected to show the rewards of three years of investment, according to analysts ABN Amro. The company is due to release its full year results on 25 July. Despite the seasonal slowdown in the fourth quarter, ABN says it expects the figures to reveal the extent to which ‘BSkyB’s underlying… Continue reading Profits Expected In Sky Finals
Business to business display advertising has been impacted by the technology and telecom adspend downturn, but recruitment revenues have remained strong at EMAP, according to chairman Adam Broadbent’s AGM statement. The consumer magazine division is showing some growth and circulation revenues are continuing to improve, the company said. Radio advertising has shown a decline in… Continue reading EMAP First Half Marginally Behind Last Year
Anglo-Dutch publisher, Reed Elsevier, has successfully completed its take offer for Harcourt General (see US Clears Reed’s Harcourt General Acquisition), the company announced this morning. The merger of the two companies will create the world’s largest scientific and medical publisher. Once the merger has been completed, Reed said it will complete the on-sale of the… Continue reading Reed Elsevier Completes Harcourt Acquisition
