Emap have used the launch of their latest online offering, kissonline, to create a cross-media package for Ford and its rebranded Ka.The three month cross-platform advertising campaign is the first to make use of the recently launched website and will target Kiss 100 FM listeners. The promotion will be driven by a strong online and… Continue reading Emap To Push Ka With Kissonline
Derek Carter has been appointed the new chairman of the Periodical Publishers Association (PPA). Carter succeeds Kevin Hand in this role, after Hand quit both this and his role as chief executive of Emap in May following the company’s ill-fated US investments (see Emap Chief Executive Resigns).The new chairman has been the chair of the… Continue reading New PPA Chairman Appointed
John Brown Publishing has taken on Dean Fitzpatrick as managing director of its UK division. Fitzpatrick set up the company’s US contract division in New York and has been acting publishing director since returning to the UK. He will cover some of the responsibilities left by chief executive Andrew Hirsch, who transferred to the US… Continue reading Appointments Brief
Digital One has reached 80% transmission coverage of the UK mainland population by switching on four new transmitters. Digital radio is now available to a potential 44.85m people in the UK, although only a fraction of this number have the equipment to listen to digital radio broadcasts.The licence requirement for Digital One is to reach… Continue reading Digital Radio Reaches 80% Coverage
Future Network shares have been sliding once again this week, despite signing the contract to produce the official Microsoft Windows magazine (see Future To Produce Windows Magazine). Shares ended yesterday down 2½p at 37½p, a 6.25% fall which made the company the worst media performer of the day.The day’s trading was slack for most media… Continue reading Sharewatch
The BBC is considering plans to start charging people to download TV and radio programmes, according to press reports.In an interview with the FT , the BBC’s head of internet and interactive TV operations, Ashley Highfield, said that the heavy cost of distributing content on the internet could limit the amount of BBC content licence… Continue reading BBC Online To Charge Users?
Kim Howells, the new minister for broadcasting, film and tourism (see New Minister For Tourism, Film And Broadcasting Appointed) has questioned how achievable the original time scale for the analogue switch-off is (see ONdigital Chief Calls For Joint Effort In Digital TV Promotion), saying that there were too many people dependent on television for their… Continue reading Howells Questions Digital Switch Date
Viewers are more likely to pay attention to adverts on cable and satellite channels than on terrestrial channels, according to research commissioned by BSkyB.A study carried out by BMRB found that the wider choice in multi-channel homes means that viewers only watch programmes they enjoy and are therefore more likely watch commercial breaks.Director of BMRB,… Continue reading Viewers Pay More Attention To Ads On Digital Channels
ONdigital have strongly denied claims that they will phase out the giveaway of set top boxes to digital viewers.Press reports today claimed that the giveaway of set top boxes, needed by viewers to receive digital programmes, would be phased out, as ONdigital owners, Carlton and Granada, try to recover money from their investment in the… Continue reading ONdigital Denies Giveaway Phase Out Claims
The top 10 UK domains remain unchanged during May with msn.com dominating the field with 6,508,000 unique visitors and 44.7% digital reach. Yahoo.com retained its number two position with 5,220,000 unique visitors and 35.9% digital reach. At the other end of the scale bbc.co.uk held on to the number nine spot with 2,662,000 visitors and… Continue reading New Media Round-Up
