After suffering initial losses on Monday, following the publication of a leaked letter from Granada to the Prime Minister (see Granada Warns Of ITV Disaster) and Zenith Media’s prediction that ITV’s ad revenue would be the lowest in its 50 year history (see Carlton And Granada Have Unhappy Monday), Carlton and Granada regained valuable ground… Continue reading Sharewatch
Granada is under pressure from some of its largest shareholders to close the troubled pay-per-view television platform, ONdigital, according to a poll conducted by the Financial Times .The paper claimed today that investors have lost patience with ONdigital, which has failed to compete with Sky Digital and other cable and satellite operators in the multi-channel… Continue reading Granada Pressured To Close ONdigital
It’s been a rough old year so far for ITV. Not only is UK television bearing the brunt of the advertising revenue downturn, but ITV is also losing audiences to pay-TV channels, struggling to compete with BSkyB in the digital world and just last week its chief players – Carlton and Granada – were denied… Continue reading Feature: ITV Shoulders The Slump
Digital media agency i-level has appointed a new MD after its restructure led to the resignation of former MD Alan McCulloch. The new appointee, Nick Gutfreund, will take on an expanded role of group managing director, with responsibility for overseeing all UK and international operations.McCulloch, who had been at i-level since February 2000, is thought… Continue reading New MD For Digital Media Agency
The Direct Marketing Association (DMA) and the AAR are to merge their agency registers in order to create a comprehensive agency search and selection service. The new service, branded DMAAR, will launch in autumn this year.Mike Barnes, director of marketing at DMA said: “We believe that the DMAAR, by setting best practice standards in the… Continue reading DMA To Merge Register With AAR
Research Says Online Ads DeliverThe return on investment (ROI) from online advertising may be much higher than most marketers believe, according to the latest findings from Jupiter Media Metrix.The new research says that actual ROI from online ads is at least 25-35% higher than the general perception. These benefits will not be seen in the… Continue reading Research Says Online Ads Deliver
Mediapost reports that the slowdown in online adspend has caused marketers to become increasingly creative with their online ads. New methods of advertising such as pop up ads are indeed hard to miss but are also considered intrusive and annoying by some net users. “The industry is going through a tough time, and many sites… Continue reading Online Adspend Slowdown Has Created Pop Up Frenzy
According to Gartner2, the new business growth research service of Gartner Inc., the Netherlands and Scandinavia measure the highest in flexible business attitudes, and ability to change processes quickly and maximise growth. The UK and Germany are ranked in the second tier of such abilities and France, Italy and Spain are ranked in tier three… Continue reading Netherlands And Scandinavia Poised To Be Profit Leaders In Europe, Says Gartner
According to figures released by the Australian Bureau of Satistics, the six largest ISPs now provide internet access to over 56% (2.2 million) of all Australian net users and the number of ISPs fell by 4% during Q1 2001. The number of Australians online grew by 47,000 in the same period and of the 4… Continue reading Australian Net Access Grows
The return on investment (ROI) from online advertising may be much higher than most marketers believe, according to the latest findings from the ever-optimistic Jupiter Media Metrix. The new research says that actual ROI from online ads is at least 25-35% higher than the general perception. These benefits will not be seen in the most… Continue reading Return From Online Ads Is Higher Than Most Believe, Says Jupiter
