AOL Time Warner Scraps Talks With IPCReports this morning suggest that talks between AOL Time Warner and IPC (see AOL Time Warner May Bid For IPC) have fallen through. The valuation of the company is thought to have been the reason for the breakdown as IPC and its largest shareholder, Cinven, deemed the offer price,… Continue reading AOL Time Warner Scraps Talks With IPC
UK adspend broke the £17bn barrier for the first time ever during 2000, according newly released statistics from the Advertising Association. During what turned out to be the ninth consecutive year of growth for the industry, adspend increased by £1,594m from the 1999 total, an accelerated growth rate of 10%, or more than 7% in… Continue reading UK Adspend Tops
By 2005, Jupiter predicts, interactive TV shopping revenues will reach $4.3 billion and iTV shopping will account for 44% of all TV-based shopping. Despite this opportunity, iTV advertising will not be big business as the market and technology will be fragmented in the short to medium term. Advertising revenue from iTV, Jupiter forecast, will account… Continue reading iTV Revenue Will Fall Short Of “Grand” Expectations, Says Jupiter
The latest Advertising Confidence Index (ACI) report from economist and media analyst, Jack Myers, suggests that the advertising downturn may have hit its lowest point in the US, although full recovery could still be a year and a half away. The ACI shows that there was a slight increase in marketers’ confidence during March, suggesting… Continue reading Myers Report Suggests US Ad Downturn May Have Peaked
According to the latest figures from the Office for National Statistics (ONS) British retail sales growth rose at the highest rate for almost four years in the three months to May 2001. In the period March to May the volume of sales recorded was 1.5% higher than for the previous 3 month period and 5.8%… Continue reading UK Retail Sales Growth Increases As US Fails To Live Up To Expectations
There are around 16 million internet users in the UK and this year 45% of them are women, according to the Annual Internet Survey from Which?. This is a 6% increase on last year and continues to narrow the gap between male and female web usage. There survey also shows that almost 8 million people… Continue reading Gender Gap Closes In Net Usage, According To Which?Online Survey
For the first time since the launch of digital TV in October 1998, BMRB reports that there has been no increase in the level of take up of services for four months. Jan Jun Increase (%) Increase (% points) 2000 15% 23% 53% 8 2001 29% 32% 10% 3 In a recent BMRB survey,… Continue reading BMRB Reports “Plateau” in Digital TV Take Up
According to a new report by the Aberdeen Group, the market for email marketing rose by 270% between 1999 and 2000 and is set to be worth over $1 billion by 2003, The Aberdeen group cites “simplicity, cost-effectiveness, and ability to retain and cultivate long-term customer relationships” as the reason for its increasing success.
A continued advertising downturn is certainly on the cards, if a new analysis by Universal McCann’s Robert Coen is to be believed. Coen, senior vice-president and director of forecasting at the global advertising agency, produces a review of advertising spend figures every six months. His latest offering predicts that the ad growth rate for the… Continue reading Universal McCann VP Sees Continued Ad Gloom
Despite the continued gloom surrounding the advertising industry and spending uncertainty from advertising and media executives, there is still a lot of confidence in the transactional media – online and direct marketing. These are the findings of the latest Myers Reports Advertising Confidence Survey. Only 7% of respondents to the survey said they intend to… Continue reading Confidence In Direct Marketing And Net Sponsorships Is Higher In Current Ad Climate
