A new survey published by Taylor Nelson Sofres this week reveals that user awareness of Universal Mobile Telecommunications Systems (UMTS or ‘3G’) is low amongst potential users of the network despite its imminent launch across Europe and North America (see Forecasts). TNS reports that around 80% of mobile phone and internet users in 13 key… Continue reading User Awareness Of 3G Network ‘Low’ Says Taylor Nelson Sofres
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The UK is making “astonishing progress” towards the take up of digital television, according to Culture Secretary Tessa Jowell, despite the fact that fewer than one in three homes have digital TV. A digital television survey just published by the DCMS shows that 25% of households predict that they will switch to digital television by… Continue reading DCMS Predicts 55% Digital Penetration By 2006
Spend on online streaming promotions and advertising will grow exponentially during the next four years, as residential broadband internet access rapidly increases in the US. This is according to a new report by the Yankee Group. The research says that the fast transfer capabilities of broadband will give businesses the chance to embrace fresh ways… Continue reading Streaming Media Adspend To Reach $3.1bn by 2005, Says Yankee Group
A new survey by Landor has established that the performance of a company’s stock price does not necessarily impact on the public perception of that company. Landor questioned over 11,000 internet users in 10 countries and asked them to rank seven aspects of technology companies in terms of positive or negative impact on brand strength.… Continue reading Strong Companies Will Survive Share Price Drops
Almost a third of US net users now have broadband access, according to new figures from market research firm Arbitron. In the report ‘Broadband Revolution 2: The Media World Of Speedies’ Arbitron found that 31% of internet users in the US had access via broadband either at home or in their workplace. Over 38% of… Continue reading Over 30% Of US Internet Users Now Have Broadband Access
The number of broadband subscribers worldwide will reach 84 million by the end of 2005, up from the 21 million expected by the end of this year. According to a new report from Cahners In-Stat Group, this rapid growth a direct result of increasing reliance on the internet as an information, communications, business and entertainment… Continue reading Broadband And DSL To Show Rapid Growth, Says Cahners InStat
CyberAtlasreport that women continue to outnumber men on the web, according to new figures from Jupiter. This is the continuation of a trend that emerged last year when the number of women on the net overall outnumbered men but particularly in the 35-54 age group. Digital Media Users by Age/Gender Combined home & work … Continue reading Women Continue To Outnumber Men Online, Says Jupiter
Nielsen report that women now use the internet for longer periods of time than men when it comes to surfing at home whilst Cingular Wireless claim that men talk for longer on their mobile phones. “The Internet glass ceiling has long ago shattered,” said Sean Kaldor, vice president of eCommerce at NetRatings. “The average man… Continue reading Women Dominate Online While Men Rule The Wireless Airwaves
A new report by the Aberdeen Group and Van Dusseldorp & Partners forecasts that the difference in size between the North American and European Digital Content Distribution (DCD) markets is set to narrow in the next five years. A compound annual growth rate of 40% is predicted to increase the value of the European market… Continue reading European Digital Content Distribution Set To Grow
The Western European cable market is expected to reach almost 60 million homes by 2005, according to projections by Merrill Lynch. The potential for broadband pay-TV television services therefore far outstrips the market potential of the digital satellite and terrestrial platforms. Digital terrestrial pay-television (DTT) is expected to overtake analogue during 2003, reaching around 4.5… Continue reading Western European Cable To Reach 60m Homes By 2005
