Marketing spend is on the increase despite forecasts of a recession within the industry, according to the latest Bellwether Report. Twice as many companies raised their marketing spend than cut them in the first quarter of this year.The report, which is published by the IPA and tracks actual client spending intentions within the economy, reveals… Continue reading Marketing Spend On The Rise, Says Bellwether Report
GWR is to set up a new consumer group to monitor the performance of its flagship station Classic FM. Following the lead of commercial television companies as they move towards self-regulation, the radio group has announced that it too will publish annual performance plans.Speaking at the Radio Academy’s Radio and the City seminar this morning,… Continue reading GWR Sets Up Consumer Group For Classic FM
Reuters is due to release first quarter results today, which are expected to show an increase in revenues. However, yesterday it was the worst performer amongst media shares, falling 54p or over 5% to end at £9.75.As more news of the proposed ONdigital revamp emerged (see ONdigital To Announce Revamp, Prebble To Head Up ITV),… Continue reading Sharewatch
Marketing spend is on the increase despite forecasts of a recession within the industry, according to the latest Bellwether Report. Twice as many companies raised their marketing spend than cut them in the first quarter of this year. The report, which is published by the IPA and tracks actual client spending intentions within the economy,… Continue reading Bellwether Report: Marketing Spend On The Rise, Says New IPA Survey
Internet advertising in the United States recorded $2.2 billion in revenue for the Q4 2000, bringing total online revenue for the year to $8.2 billion, according to the Interactive Advertising Bureau’s (IAB) Internet Ad Revenue Report conducted by PricewaterhouseCoopers. While the $2.2 billion shows an increase of 9% over the $1.986 billion for the Q3… Continue reading US Online Adspend Hit $8.2 Billion In 2000
In a recent report, the analysts at Ovum claim that the currently unexploited web hosting market is set for a huge boom as companies realise the importance of an online presence and look to hosting companies and ISPs for solutions. “Users are not getting the message about web hosting benefits and are often confused about… Continue reading Web Hosting Will Be Worth $46.9b By 2006, Says Ovum
—> New research from the Advertising Association suggests that business to business magazines will suffer due to the forthcoming slump in ad spending. Despite a predicted rise in advertising revenue for b2b magazines of 48m (to £1.38 billion) this represents a decline in growth year on year, 3.5% for 2000-2001 compared to 5.3% in 1999-2000.… Continue reading B2B Magazines Suffer As Adspend Falls
UK cinema admissions are predicted to reach 148m during 2001, an increase of 4% year on year, according to the latest figures from the Cinema Advertising Association. Revenue for the medium is also on the increase, pushed by a more adult and female orientated film product. Admissions rose by 3% in the first quarter, compared… Continue reading Cinema Admission To Reach
According to a new report by eMarketers there will be 108 million active internet users in Europe by the end of 2001. The eEurope report predicts that the total number of users by year-end 2001 will show an increase of 54% on the 2000 total of 70 million. “The European online community reflects a moderate… Continue reading New Report Predicts 108 Million Online By The End Of The Year
Over a third of all households in the UK now have internet access, some 9 million homes, according to new research by NetValue. Those connected are also using the internet more often and for longer periods, usage in March 2001 was higher than ever before with users averaging 24 sessions over 10.5 days. The number… Continue reading UK Home Internet Access Grows
