RevenueThe total TV revenue saw a year on year fall of 3.6% during March. The largest loss was at ITV, which dropped 8.2% to just under £160, compared to nearly £175m for the same period last year.Channel 4 performed the best of the terrestrial channels, with an 8.9% increase in the year on year analysis.… Continue reading TV Market Round-Up – March 2001
The ITV companies have received further downgrades today (see Further ITV Revenue Slump Expected In April) after the prospects for advertising revenue were deemed worse than ever by media buyers. ABN AMRO has responded to the predicted 15% fall in Q2 revenues by reducing its pre-digital profit forecasts for the year to September 2001 by… Continue reading Further Downgrades Made To ITV Forecast
A further blow was struck for those impatient for digital switchover today as research revealed that in some cases you can’t even give digital TV away. CIA MediaLab has just completed a survey into the public’s attitude to multi-channel TV, and discovered that 35% of those surveyed who do not currently watch multi-channel TV would… Continue reading Public Still Not Convinced By Digital TV, Says Survey
The majority of senior media executives in the US believe that advertising expenditure will begin to recover in the third quarter of this year, according to a survey conducted by AdMedia Partners in December and released this month. Forty-seven percent of the 1,000 media and financial executives questioned believe that ad recovery will come in… Continue reading Majority Of Media Executives Expect Ad Recovery In Q3 2002
Cinema admissions in Britain boomed in 2001, rising by more than 9% on 2000 with 155.9 million tickets sold. This represents a 30 year high for the cinema industry and comes alongside box office revenues of £645 million, up 12.6% year on year, according to the Cinema Advertising Association (CAA). This growth is perhaps in… Continue reading Insight Analysis: British Cinema – Admissions Strong, Profits Weak
In its April edition of the top 10 global ad markets, AdAge Global concludes that the order is likely to stay the same for 2002, with some shifts in market value. According to a report from FIPP, the US ad market is forecast to drop 1.6% to £133.6 billion in 2002, whilst Japan is expected… Continue reading UK Ad Market Value To Remain Flat In 2002, US To Show Slight Decline
Figures released by the Office for National Statistics show that cuts to mortgage rates helped to drive the headline rate of inflation down to a thirteen month low of 2.3% in March, compared to 2.7% in February.The underlying inflation rate remained unchanged, however, at 1.9%. This means the underlying rate has now remained below the… Continue reading Mortgage Rate Cuts Bring Headline Inflation To Thirteen Month Low
UBC Media has secured carriage for its Classic Gold Digital output to be carried on all seven of Emap’s digital multiplexes in the North of England. Three of the multiplexes, covering South Yorkshire, Tyne & Wear and Liverpool have already launched. The remaining four are expected to be launched in the spring of next year.UBC… Continue reading Potential Audience For Classic Gold Digital Reaches 13m With Emap Deal
The Billett Consultancy is launching what it says will be the first impartial online advertising measurement service. e-Revue will offer advertisers access to a cost comparison service comprising a database covering more than 40% of the top 250 TV and press advertisers.It is hoped that the service will allow advertisers to assess online media performance… Continue reading Billett Consultancy Launches Online Advertising Evaluation Service
The Institute for Practitioners in Advertising (IPA) has today published its new league table of UK creative agencies, that challenges the tradition of using billings with a compilation made according to actual income.The league table, which will be published on an annual basis, is based on figures derived from actual revenues, including media commissions and… Continue reading IPA Releases First Agency League Table Based On Income
