Zenith has once again downgraded its global advertising forecast (see Zenith Report Forecasts Adspend Slowdown As Dotcoms Slump), including its expectations for the US market, where it predicts the first decline since 1991 will occur. Zenith has cut its forecast for US advertising growth from the 4.6% it stated in December 2000 to 2.4%. With… Continue reading Zenith Downgrades Advertising Forecasts For Global Markets
Offbeat humour in TV advertising prompted complaints from viewers to the ITC during February, but the regulators treated the campaigns in question with good humour. 81 complaints were received about the three treatments making up the latest Ikea campaign. These feature a Mafia style trio with Swedish accents appearing in peoples homes to interrogate them… Continue reading Bad Taste Humour In Ads Passed By ITC
Dennis Publishing has acquired a majority shareholding in car magazine Evo with immediate effect. The title will increase the proportion of motoring titles in the Dennis portfolio, which is currently dominated by computer and gaming magazines, as well as men’s title Maxim.Evo was launched in 1998 by Evo Publishing. In its first ABC audit it… Continue reading Dennis Adds New Automotive Title To Magazine Stable
Digital TV could be in the homes of 50% of consumers by 2002, according to new research. A Gallup poll undertaken for Pace Micro Technology revealed that in addition to the 28% of consumers who already take digital services, 13% intend to switch within 12 months. When this total is added to the number of… Continue reading 50% Of Homes Could Be Digital By 2002, Says Research
Capital Radio announced a series of syndication deals yesterday (see Capital Signs Syndication Deals For New Online Radio Stations) which will see sites including IPC’s revamped www.beme.com carry its niche online radio services. In the current climate of uncertainty regarding media investment, the market was not swayed and shares in Capital ended the day down… Continue reading Sharewatch
According to a report in the Financial Times News Corporation and Vivendi Universal are in talks about merging their Italian pay-TV businesses, Stream and Telepiu. Talks are said to be at an early stage and similar discussions are understood to have fallen through in the past. The main obstacles to such a merger, says ABN… Continue reading News Corp And Vivendi May Merge Italian Pay-TV Businesses, Says FT
It is understood that Granada has acquired the rights to the ITV.com domain name, paving the way for a genuinely-united ITV internet presence. The previous owners of the domain, registered in 1994, were unrelated to the TV Network and are understood to have sold the address to Granada for £100,000. So far, each ITV franchise… Continue reading Insight Analysis: Acquisition Of ITV.com Could See Stronger Web Presence From The Network
Viacom has has pulled its CBS and Infinity Broadcasting networks out of the US’ National Association of Broadcasters (NAB) after a continued disagreement over the television audience limit imposed on each broadcasting group. The move follows similar withdrawals from Fox and NBC. The major networks have all left NAB because it agrees with the Federal… Continue reading Viacom Networks Leave NAB Over Audience Limit
Digital TV could be in the homes of 50% of consumers by 2002, according to new research. A Gallup poll undertaken for Pace Micro Technology revealed that in addition to the 28% of consumers who already take digital services, 13% intend to switch within 12 months. When this total is added to the number of… Continue reading 50% Of Homes Could Be Digital By 2002, Says Research
European Union ministers are debating a plan to harmonise the telecommunications industry and officials say they are unwilling to hand over national decisions to the EU HQ. The commission will instead have two months in which to object to any plans it believes will be in violation of EU law. Ministers also rejected Commission’s recommendation… Continue reading EU Ministers Debate Telecoms Regulations
