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Advertising markets in the UK have yet to show substantive signs of recovery and Q1 2002 has shown modest year on year falls in advertising across a number of media sectors. This is according to SMG, which operates businesses across the television, radio, press, outdoor and cinema media. Reporting its year-end financial results this morning… Continue reading Return To Traditional Media Buying Patterns Seen By SMG

SMS text messages currently account for 12% of European mobile operators’ revenues and this revenue will peak next year, according to a new report from Forrester Research. “Mobile operators are right to exploit SMS’ full potential now,” said Forrester analyst Michelle de Lussanet. “Forrester’s five-year forecast for mobile messaging shows that SMS revenue will peak… Continue reading SMS Revenues And Volumes Will Peak In 2003 And Stagnate In 2004, Says Forrester

UK online advertising revenue was for the first time greater than revenue to cinema during 2000, according to a new survey from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers. The survey shows that internet advertising – in the UK at least – is continuing to grow at a faster rate than any other media previously.… Continue reading UK Online Revenue Overtakes Cinema In 2000

Channel 5 has run into trouble with the ITC over an item shown in a January edition of 5 News. During a report on depression, a film containing pictures of a nurse getting ready to go to work in the morning was shown. A viewer noted that two 3 second long close up shots of… Continue reading Channel 5 Given Wake-Up Call By ITC Over Coffee Shots

The government spent more money on advertising during February than either of the FMCG giants Unilever and Proctor & Gamble, new figures have revealed. Data released by ACNeilsen MMS showed that the government spent £16.4m on advertising campaigns during the month, ahead of second largest advertiser Unilever, which spent £12.2m and Proctor & Gamble, which… Continue reading Government Tops FMCGs for Biggest February Adspend

Month on MonthThe Audit Bureau of Circulations (ABC) has released national newspaper circulation data for March 2001. Total circulation across all titles fell by 1.1% month on month, with eight titles seeing slippage in their individual circulations.The largest gains were at the Sunday Express, which added nearly 90,000 or 9.9%. However, so far Richard Desmond’s… Continue reading National Newspaper ABC Round-Up -March 2001

Lord Borrie has appointed two new members to the Advertising Standards Authority (ASA) council. The appointees are Dianne Thompson, chief executive of Camelot Group and Dan O’Donoghue, head of strategic planning at Publicis Worldwide.Thompson took up her current role at Camelot in December 2000, have been commercial operations director there since February 1997. Previous roles… Continue reading ASA Appoints New Industry Expert Board Members

Month on MonthThe Audit Bureau of Circulations (ABC) has released national newspaper circulation data for March 2001. Total circulation across all titles fell by 1.1% month on month, with eight titles seeing slippage in their individual circulations.The largest gains were at the Sunday Express, which added 9.9%. However, so far Richard Desmond’s efforts to pull… Continue reading National Newspaper ABC Round-Up -March 2001

Media shares were under less pressure last week than in those preceding (see Sharewatch). One major story was the Sunday Mirror’s difficulties (see Trinity Mirror Shares Fall As Fears Of Contempt Charge Rise), which culminated in the resignation of the paper’s editor (see Sunday Mirror Editor Myler Quits). Trinity Mirror shares were buffeted by the… Continue reading Sharewatch

Men’s lifestyle magazines may never prove such a rich seam of readership as the women’s market, but despite the rocky ride of the sector’s relatively short life-span (established only in 1985, FHM is nonetheless considered a long-running title here), it still holds the attention of advertisers.In terms of circulation, 2000 was a varied year for… Continue reading Feature: Lads Mags Still Attract The Ads