The VIPer project (see VIPer Research To Offer Advertisers Insight Into Rich And Influential) has introduced a new study method called SemioMetrie to its research in order to tap into the mindset of its research targets – affluent, AB consumers.The method applies theory developed by the psychoanalysts Freud and Jung. Unlike brand mapping, which analyses… Continue reading VIPer Research Maps The Mindset Of The Affluent
Telewest Communications is to form a partnership with sit-up Ltd, the owners of bid-up.tv, in order to combine the on-air auction shopping channel with its own Screenshop infomercial channel, launch new channels and aggregate further screen commerce content.The deal will see Telewest make a £14.8m cash injection into sit-up in return for sit-up purchasing Screenshop… Continue reading Telewest Strikes Deal To Combine Screenshop With Bid-Up TV
Opus has taken over from Clear Channel Radio Sales in handling airtime sales for the Marcher and Essex Groups as of 1 March. The addition of the Essex Group extends Opus’ reach into the Greater London area. It has also taken on responsibility for East England dance station Vibe FM which had also been represented… Continue reading Opus Takes On Essex And Marcher Groups After Clear Channel
The Audit Bureau of Circulation’s (ABC) latest newspaper circulation figures show that the top two weekly regional titles in terms of circulation remain the same, with the West Briton Series once again overtaking the Essex Chronicle Series for the top position, managing a larger actual change but a smaller percentage change year on year to… Continue reading ABC Figures Reveal Steady Progress From Regional Weekly Titles
The Audit Bureau of Circulation’s (ABC) latest newspaper circulation figures show that the top two weekly regional titles in terms of circulation remain the same, with the West Briton Series once again overtaking the Essex Chronicle Series for the top position, managing a larger actual change (169 compared to 44 for the Essex Chronicle Series)… Continue reading ABC Figures Reveal Steady Progress From Regional Weekly Titles
News of strong headline profit increases in United Business Media’s full year results (see UBM Shares Surge On Strong Profit) caused a surge in its share price mid week, but this subsided over the following days, and the closing price on Friday of £7.23 showed a week on week decline of 3½p.More final year results,… Continue reading Sharewatch
Monday MediaTel’s weekly media focus and analysis, Media Track, is featured in Campaign Media Business.Pearson PLC releases full year results for the year ending 31 December 2000.The Financial Times opens its two day New Media and Broadcasting Conference, entitled, “Broadcast Meets Broadband” at the Inter-Continental Hotel in Central London.ITV relaunches its revamped soap opera Crossroads,… Continue reading The Week Ahead
Building businesses on the internet is not necessarily the money-burning exercise that many have found it to be, if this morning’s financial results from Pearson are anything to go by. Having spent a huge sum on Net investment this year, the company not only turned in profit higher than expected but also reported that its… Continue reading Pearson Embraces The Internet Where Others Falter
Contrary to what many believe, AB consumers not only like advertising but will actively seek it out in some cases, in order to make informed choices about what to buy. This was among the latest findings presented today by the VIPer (Very Important People, Exclusive Research) research project, which endeavours to improve understanding of the… Continue reading ABs Like Ads, Says Latest VIPer Research
Circulations across flagship regional newspapers are continuing to decline, according to the latest figures from the Audit Bureau of Circulations (ABC). In a year on year analysis for the six month period to January 2001 only one of the top ten titles increased its circulation base.The Wolverhampton Express & Star is the top regional newspaper… Continue reading Circulations Across Flagship Regionals Continue To Decline
