BBC1’s heavily trailed EastEnders Night appears to have delivered the goods for the channel, which achieved its best viewing figures in over a year last night, according to unofficial overnights. The evening kicked off with a celebrity Weakest Link, in which contestants from the EastEnders cast competed to raise money for Comic Relief. It achieved… Continue reading Phil’s Shooting Blows ITV’s Millionaire Out Of The Water
NRS figures for the six month period ending January 2001 show a continuing decline in national newspaper readership. The sector overall was down 4.8% compared to the same period last year with all but two titles losing readers.The Sun was the only newspaper to increase its readership during the period, up 1.4% to 9.5m, while… Continue reading National Newspaper NRS Round-Up – January 2001
New research from Strategy Analytics forecasts that by the end of this year 40% of UK homes will have interactive digital TV, making the UK the most advanced market in the world. According to their study “Interactive Digital Television: Worldwide Market Forecasts“, published recently, 625 million homes worldwide will have access to online services via… Continue reading 40% Of UK Homes To Have Interactive TV By The End Of 2001, Says Study
NRS figures for the six month period ending January 2001 show a continuing decline in national newspaper readership. The sector overall was down 4.8% compared to the same period last year with all but two titles losing readers.The Sun was the only newspaper to increase its readership during the period, up 1.4% to 9.5m, while… Continue reading National Newspaper NRS Round-Up – January 2001
Condé Nast is preparing to launch the British edition of Glamour, a mid-market women’s glossy offering the usual suspects of fashion, features and beauty, on 8 March. Adding another title to a market which is not only cluttered, but also in decline according to recent ABC figures (see Women’s Monthly Sector Continues Decline, As Two… Continue reading Condé Nast Prepares To Deliver Glamour To the UK, But Will We Buy It?
Shares in Carlton Communications were unaffected by a trading update which showed ad revenues from its ITV business had fallen 5% during the first four months of the company’s financial year. Chairman Michael Green described the advertising market as “subdued” and said it is not expecting revenue growth until July at the earliest. Shares rose… Continue reading Sharewatch
Circulations across flagship regional newspapers are continuing to decline, according to the latest figures from the Audit Bureau of Circulations (ABC). In a year on year analysis for the six month period to January 2001 only one of the top ten titles increased its circulation base.The Wolverhampton Express & Star is the top regional newspaper… Continue reading Circulations Across Flagship Regionals Continue To Decline
According to new research by IDC, the global corporate ‘elearning’ market will exceed $23 billion by 2004. This growth is attributed to better, cheaper and more prevalent internet access and to the improvement in the quality of elearning tools. North America is expected to retain its dominance of the market, accounting for two-thirds of worldwide… Continue reading eLearning: Not Just For Techies?
According to a report by AdRelevance, a Jupiter Media Metrix Company, 28% of advertising space on leading websites was taken up with house ads in Q4 2000, up from 15% earlier in the year. Entertainment and society websites ran the highest percentage of self-promotional advertisements (30%) among ad supported websites, followed by news and information… Continue reading Self Promotion Clutters Sites According To Jupiter
New research by analysts at Ovum suggest that the future of internet growth lies in multiaccess services – 40% within the next five years – which means that advertisers need to be more aware of these developing technologies in order to maximise opportunities. “This evolution of the Internet will stimulate the convergence of applications and… Continue reading Insight Analysis: New Advertising Platforms May Not Be The Answer To The Ad Men’s Prayers
