Digital financial television company the Money Channel is to begin broadcasting interactive advertisements. Today will see the first appearances of healthcare company PPP’s interactive treatment on the channel, during which viewers on the Sky digital satellite platform will be able to request further product information using their TV remote control.Tony Hobman, chief executive of the… Continue reading Interactive Advertising Added To The Money Channel
Far from stemming internet use, television is increasingly proving to be a driver of web activity. During last weekend’s television broadcast of the Super Bowl in the US, concurrent use of the game’s website, SuperBowl.com, showed that TV viewing can help drive traffic across new media.Daily traffic to the Super Bowl site rose 269% during… Continue reading Super Bowl Drives TV Audience To Web
Confirmation that the BBC has signed a deal with Lennox Lewis to show his next bout in April is expected soon. This morning reports suggested that the arrangement with the world heavyweight boxing champion had been finalised, but the Corporation has since insisted that signatures were yet to be inked.Lewis is due to meet the… Continue reading BBC Sport May Scoop Lewis Fight From Sky
ITV has yet to come up with a web presence to rival the sucess of bbc.co.uk, but talks are now thought to be in progress to combine the internet assets of Carlton and Granada, creating one of the largest UK-based online offerings (see Granada And Carlton To Unite Online Assets). Carlton shares responded well to… Continue reading Sharewatch
Confirmation that the BBC has signed a deal with Lennox Lewis to show his next bout in April is expected soon. This morning reports suggested that the arrangement with the world heavyweight boxing champion had been finalised, but the Corporation has since insisted that signatures were yet to be inked. Lewis is due to meet… Continue reading BBC Sport May Scoop Lewis Fight From Sky
Stock in Granada Media rallied this morning following an upgrade from US broker Morgan Stanley Dean Witter. Granada Media will complete its demerger from the Granada Compass hospitality business this Friday. As a result its free float will increase from 20% to 100% and its FTSE weighting will increase from 0.08% to 0.39% following the… Continue reading Granada Rises On Positive Ratings
Radio group GWR is holding a seminar today for fund managers and analysts as part of its ongoing investor relations programme. The company will report radio revenues up 12% on a like for like basis for Q4 2000 – in line with expectations. GWR expects strong revenue growth this year following continued audience increases for… Continue reading GWR Q4 Revenues Up 12%
29 January 2001 The company behind the idea of the free morning newspaper, Sweden’s Metro International, has today announced the launch of a new newswire and information service called Metro World News. Versions of Metro International’s free Metro newspaper are now published in 18 cities around the world and the business model has been adopted… Continue reading Metro International Seeks Savings In Global Publishing
Publishing companies in the UK have joined forces to ensure positive recognition of their industry as convergence gains pace. The Newspaper Society, the Publishers Association, Newspaper Publishers and the Periodical Publishers Association have formed the UK Publishing Media alliance to reflect the rapidly evolving nature of publishing into a range of connected and overlapping businesses.A… Continue reading Publishing Bodies Form Alliance To Represent Industry Concerns
