The Advertising Standards Authority (ASA) gave a wake-up call to one advertiser of an energy drink last week, but some critics say that it is the ASA that has been sleeping on the job for taking so long to challenge the claims made.The advertisements in question were published in the September of 1997 for Red… Continue reading ASA Drags Its Feet In Adjudicating On Wake-Up Drink Ads
Programmes The month was marked by the run-up to the Christmas period as channels pulled out all the stops to produce a strong Christmas line-up. BBC1 continued its ratings war with rival ITV into the season of goodwill by announcing a winter programming budget of £158m, including a massive £42m for the two-week Christmas period.Its… Continue reading TV Viewing Round Up – December 2000
Guardian Unlimited is to celebrate its second birthday with a major rebranding initiative. A £6m marketing budget will unveil a clearer identity for the network of 12 websites under the Unlimited umbrella.The Guardian Unlimited logo will be simplified and the network’s web address is to be changed to guardian.co.uk. While the Unlimited identity will remain… Continue reading Guardian Unlimited Revamps Image To Celebrate Second Birthday
Regional Independent Media has rejected a second bid offer from rival Gannett. Venture capital firm Candover, which owns 50% of RIM, is understood to have been approached by the group with a consortium bid.Under the terms of the offer, the assets of RIM, which include the flagship Yorkshire Post, would be divided between Johnston Press,… Continue reading RIM Rejects Second Bid Proposal From Gannett
GWR’s subsidiary Now Digital is launching the first three of its local digital multiplex services on 31 January (see Now Digital Wins Third Local Digital Radio Multiplex Licence). The three licences, which cover the areas of Bristol & Bath, Coventry & Wolverhampton and Shrewsbury & Telford represent a combined reach of 2.5m adult listeners.Russell Stuart,… Continue reading GWR Prepares To Launch First Local Digital Offerings
Analysts Merrill Lynch downgraded Johnston Press yesterday, causing shares to fall 4p to £3.11. The group has today also reduced forecasts for both Granada Media and Carlton. Shares ended yesterday up 5p at £3.95 and up 8½ at £5.50 respectively.Pearson held an investor seminar in New York yesterday regarding its education business. It will run… Continue reading Sharewatch
Rosie Boycott has quit her position as editor of The Express after three years in the job, putting an end to the speculation about her possible departure that began with Richard Desmond’s surprise takeover of the Express Group newspapers last year (see Gossip And Girlie Publisher Takes On Express And Star). Her deputy editor, Chris… Continue reading Rosie Boycott Resigns From Express
Capital Radio reported a 12% increase in revenues during the last quarter of 2000 following the successful acquisition of Beat 106 (see Capital Buys Beat 106, Announces Online Plans) and Century Radio (see Capital Radio Wins Battle For Border). In its Annual General Meeting today the group said like for like revenues across the three… Continue reading Capital Radio Reports Increased Revenues
RevenueAll but one of the terrestrial TV channels increased their December revenue year on year, according to agency estimates. The exception was GMTV, which dropped 10.7% compared to 1999. The largest increase among the terrestrials was Channel 5, which went up 15% year on year. Its revenue is still dwarfed by ITV, which managed revenue… Continue reading TV Market Round Up – December 2000
Postar was the topic under discussion at the first MRG meeting of the New Year, which took place yesterday evening at a swanky new venue in London’s West End. Our speakers were Helen Tridgell, managing director of Postar, Mungo Knott, buying director at Posterscope and the ever charismatic David McEvoy, marketing director at J C… Continue reading MRG Evening Meeting – Postar Power
