On the second day of the 2000 MRG Conference Marc Sands,marketing director of Guardian Newspapers, was first to take the floor, with a challenge to researchers to unravel the increasingly complex behaviour of consumers.Using The Guardian as an example, Sands illustrated how the information revolution has altered the consumption of media, having moved from having… Continue reading MRG Conference: Using Research as a Navigational Tool in the 21st Century
A challenge was thrown down in the opening session of the 2000 MRG Conference in Munich yesterday. Peter Bowman, research manager at UKTV, introduced the first group of speakers with the question, “Stand up and be counted, can we ever get it right?”, and thereby challenged the afternoon’s speakers to address the issues currently facing… Continue reading MRG Conference: Keynote Speaker Tells Media Researchers “End User Reality Is Your Reality”
This morning, Steve Wilcox, technical director at RSMB TV Research and John Billett, chairman, The Billett Consultancy, spoke about enhancing existing BARB research strategies to give better viewing measurements within more stringent definitions than those currently in existence.Wilcox began by addressing the current deficiencies in the BARB definitions. A fast changing viewing environment is still… Continue reading MRG Conference: Commercial Break Ecology – Planning For Effective Communication
Neil Shepherd-Smith sees that the ideal readership survey must be absolute, to facilitate media planning and to give it value as a currency. To produce this the right methodology is vital and at present, he claims, the replication of NRS data distorts the currency.The four areas he considered to need investigation are advertising exposure, multiple… Continue reading MRG Conference: The Ideal Readership Survey
On the second day of the 2000 MRG Conference Marc Sands, marketing director of Guardian Newspapers, was first to take the floor, with a challenge to researchers to unravel the increasingly complex behaviour of consumers.Using The Guardian as an example, Sands illustrated how the information revolution has altered the consumption of media, having moved from… Continue reading MRG Conference: Using Research as a Navigational Tool in the 21st Century
Scottish Radio Holding‘s record annual results (see Scottish Radio Holdings Announces Record Annual Results) unsurprisingly produced a good reaction from the market. News of a 27% profit increase brought shares in the company to £12.12½, up 50p or 4.3%.Cable & Wireless also produced pleasing figures in its interim results (see Cable & Wireless Sees New… Continue reading Sharewatch
Scottish Radio Holdings (SRH) has reported record annual earnings and profits for the year ending 30 September 2000. Pre-tax profit for the group hit £20m, representing a year on year increase of 27%. Total turnover improved by 30%, reaching £71.7mRichard Findlay, chief executive of SRH commented, “SRH today has a profitable mix of traditional and… Continue reading Scottish Radio Holdings Announces Record Annual Results
New technology could be set to eclipse the beer mat as a way for advertisers to reach pub goers. A pilot programme in a range of bars, clubs and pubs is currently testing the use of plasma screens carrying satellite-delivered content, with links to electronic tills (EPOS) and the internet.It is hoped that the delivery… Continue reading No Chance Of A Quiet Pint As Translucis Targets 18-24 Year Olds In Pubs
Media training organisation Media Circle has launched a website as part of its ongoing project to attract UK university and college graduates towards positions in the commercial side of the media industry.Terry Wheeler, Media Circle’s general secretary said, “Our members want to attract the best graduates to work for them and we decided to extend… Continue reading Media Circle Aims To Attract Graduates With Launch Of Career Website
Cable & Wireless’ new strategy of concentrating efforts on becoming the “leading global provider of internet protocol solutions to business customers” appears to be showing its worth, as interim results for the six months to 30 September have shown pre-tax profit jump by 33% to £4.6bn.£4.2bn of this consisted of the net cash generated by… Continue reading Cable & Wireless Sees New Strategy Deliver Profit Above Expectations
